JOB SUMMARY:The Marketing Specialist will support Variable Marketing Expense (VME) management, Retail campaign development, Cross-car line marketing support for local product Life Cycle Plan (LCP) events, and content/feature adoption. The person will be responsible for supporting retail campaigns and cross-car line programs to achieve market share, optimized mix, and profitability objectives.JOB FUNCTION: 1. Variable Marketing Expense (VME) Management supporto Support VME management in terms of programs and car-line allocation o Support VME program proposals o Validation with local business units - Sales, AS, Finance, Marketingo Support budget management and CMP-I optimization 2. Retail Campaign Management o Support in developing monthly and quarterly customer programs development and network implementation o Support in cascading monthly and ad-hoc programs to internal and external customers – dealers, banks, and business partners3. Cross-Car Line Functional Support o Review ad-hoc and program requests o Internal coordination and validation of promo materials and communications4. Competitor and Market Movement o Monthly retail promotions movement monitoring and review o Special promotions monitoring and review Analysis and development of counter-actions5. Campaign Conversion Management o Retail campaigns conversion performance monitoring and analysis o National, regional, and by-product performance review 6. Other Functions o Retail partnership programs support for 3rd party affiliates Dealer and competitor visits as needed MINIMUM QUALIFICATIONS:1. Education and Certification· Preferably a Bachelor’s Degree in any Business-related course and Marketing 2. Experience · Minimum 2 years experience in Sales, Marketing, or Promotions · Preferably with background and experience in the automotive, related industry or FMCG 3. Skills and Competencies· Intermediate level in MS Excel and MS Powerpoint · Good Communication Skills (Good in English - Business writing & Oral) · Knowledgeable in consumer promotions and activities 4. Physical requirements· Preferably with a valid driver’s license and driving skillsMust be amenable to travel occasionally locally
