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Founded in 1916The iconic American sneaker brand established in 1916.In 1916 Keds® redefined footwear with the introduction of the Champion sneaker. The simple and chic design ignited a style revolution, capturing the hearts of girls everywhere from fashion icons to the girl next door. Today, Keds® is a head-to-toe fashion lifestyle brand fueled by a passion for imagination, inspiring a new generation of girls to stay authentic, optimistic and brave.Keds is a global lifestyle brand founded in 1916. Since then, its original Champion silhouette has been worn by legends and style icons through the decades. Today, Keds continues its almost 100-year legacy of keeping it light by injecting feel-good style into everything it makes from head to toe -- for life, play, and the passionate pursuit of happiness.Company Profile