DIGITAL MARKETING MANAGER

Job Description

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersevaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

BS/MS degree in marketing or a related fieldProven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsAt least 3 years digital marketing backgroundStrong background in KLAVIYO and SHOPIFY platformHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurementWilling to work in Binondo, Manila