TRADE MARKETING SPECIALIST

REPORTS TO:

Trade Marketing Manager

JOB RESPONSIBILITIES:

Develop trade marketing plan for both existing and new products which should include annual calendar for the following:In-store PromotionsSampling ActivitiesMerchandising StandardsMerchandising Highlights in Selected Bellweather AccountsDistribution and Placement SupportOversee the implementation and execution of all trade marketing campaigns and promotions and take charge in coordinating with other concerned departments and third party entities with regards to its implementation.evaluate the effectiveness of the implemented activities against set objectives and parameters by using internal and external information.Prepare and present post activation reports with evaluation, analysis, improvement plans and future recommendations.Ensure implementation of approved Merchandising planograms/layouts including installation of shelf talker wherever applicable.Provide feedback to brand marketing and management on new product launches or re-launch initiatives including recommendations.Collect and disseminate Best Practice for profitable Trade Marketing activities.Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets.Conduct relevant intelligence research in the market with regards to competitor pricing (list price per area), in-store activities, below the line activities and market share or existing volume of specific competitor products and shall provide accurate decision-making data to management for use in improving product’s competitiveness.Coordinate and engage with in-house graphic artist and creative agencies on the design up to approval and production of marketing materials from posters, shelf talkers, tarpaulins, standee, sales kit and in-store dress up displays etc.Control and monitor budget allotted and ensure that expenses are within approved limits.

JOB QUALIFICATIONS:

College degree graduate preferably with Marketing, Mass Communication or Business related degreeExhibits creativity, detail-orientation and self-initiativeHas the capacity to handle both routine and non-routine tasksComputer LiterateAbove average oral and written communication skills

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