Digital Brand Manager (Growth Lead)

Summit Media is the country’s largest digital lifestyle network and magazine publisher.

We are committed to creating excellent content that appeals to the interests, passions, and aspirations of different communities. In our dedication to serve our audience, we have grown from being a magazine publisher to embracing other platforms that allow us to connect with them anytime, anywhere.

We take pride in our quality content, our relationship with our audiences, and our ability to engage them where they are, as we also help our advertisers to reach them the way we do.

Fashion, food, entertainment, cars, sports, humor, pop culture, technology, business, beauty, style and grooming, health and fitness—Summit’s brands have got every person’s myriad of interests covered.

As Growth Lead, you define and manage the execution of brand strategies across the business by developing growth strategies, brand activities, and marketing promotions that acquire and engage target audiences.

Key Responsibilities:

As Growth Manager

Initiate and drive growth experiments that are meant to acquire new audiences and maximize existing ones through the use of various growth levers that includes, but not limited to, products, content, formats, promotions, and partnerships.Develop data-driven marketing strategies to acquire, retain, and scale audiences for assets of assigned Summit brand/s, including related platforms, such as, but not limited to, its website, social accounts, video channels, products, and online/ IRL eventsProvide thought leadership and perspective for the adoption of emerging tech and media channel for assigned brands and audiences Identify new media and platforms that will lead to audience growth and engagement, brand affinity and loyalty, and possible revenue opportunitiesAssess and introduce tools, products, and partners that will aid in content production/ recommendation and audience growthManage the day-to-day workflow of growth marketing programs attuned to assigned brands, building key relationships with internal cross functional teams and external partners and vendorsEffectively manage, sometimes lead, multi-layered, cross functional agile teams to ensure high performance and hitting goalsChampion audience centricity and brand voice consistency across all initiatives related to assigned brand/ audienceCultivate a culture where both experimentation (to support human/ creative intuition) and data-driven validation will thrive

As Brand Manager

Oversee brand marketing, architecture, and positioningSynthesize quantitative and qualitative information to effectively identify strategic opportunities and lead development of brand roadmapIn charge of conducting necessary market research to monitor audience trends and ensure brand evolutionConduct regular competitive evaluation, for content, activations, and advertising.Pursue new revenue streams and evaluate business viability.Overall budget management for the brand, from editorial to marketing, with keen attention of required bottom line