₱ 50000-70000 PHP / Monthly
Grow your career with Australia's largest training resources provider
Great career progression in a rapidly expanding company Be part of a dynamic & successful team Enjoy the convenience of Australian hours – no night shift & no rush hour travelabout US
Training Resources Group is a group of 3 B2B companies & 6 brands that develop & provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high-quality products, exceptional customer service & support.
about THE ROLE
You will be responsible for creating & managing integrated email marketing campaigns across our brands to support brands strategies & monthly sales cycles.
You will be creative yet a critical thinker who can drive your team to deliver exciting & engaging email campaigns flawlessly. You will also be instrumental in selecting & building your team, ensuring high productivity & performance.
Reporting to the Marketing Manager under the Marketing Department, you will work closely with the Campaigns Team and Email Marketing Coordinator. You will ultimately have 4 Email Writers directly reporting to you.
YOUR RESPONSIBILITIES
Develop & manage integrated email marketing campaigns with respective email calendars to generate quality leads Lead email marketing initiatives including the continual optimization of email marketing strategy, platform, and related processes Oversee, quality check & approve email content created by the Email Writers Oversee & approve email templates developed by the Email Writers. Maintain different email databases, including unsubscribe lists with the Email Marketing Specialist Create email automation & workflows Work with your team to report on campaign performance key metrics & provide insights on how we can optimize them Manage your team to ensure their productivity and workload & help them meet their deadlines & KPIs Achieve Key Performance Indicators for email Open, Click Through and Click to Open RatesREQUIREMENTS
ESSENTIAL – you must possess these skills:
3+ years experience in developing & managing email marketing campaigns, especially for lead generation Strong experience in using email marketing tools (e.g. Marketo, MailChimp, HubSpot, Active Campaign, etc.) Strong proofreading & editing skills Experience in creating email automation & workflows Working knowledge of HTML & CSS for email marketingDESIRABLE – bonus if you possess these skills:
Experience in connecting leads captured from CRM lead forms (we use Zoho CRM) that will automatically feed into different contact databases in the email marketing tools Experience in creating different email templates using WYSIWYG email template builders (e.g. Moosend, BEE, Stripo, Unlayer, etc.)KPI – your performance will be based on:
Meeting targets across key email metrics (open rate, CTR, CTOR, unsubscribe rate, conversions, goal conversion rate). This can be collectively achieved with your team members by effectively managing their projects & improve their work quality.When applying, please make sure to include:
References links to your portfolio or provide samples of your previous projectsBENEFITS
What's in it for you?
6:30 AM - 3:30 PM working hours - Beat the traffic! No night shifts & weekend work Fast career growth & development with our internal promotion Loyalty incentives up to PHP 10,000 salary increase PHP 100,000 medical coverage of 2 dependents Snacks & meals provided in the pantry Island or overseas retreats