Facebook Ads Specialist

We are one of the fastest-growing technology companies operating in the healthcare industry and we are looking for a Social Media Marketing Specialist to help us increase our marketing efforts through paid Facebook ads.

Job Details

You will be tasked to handle the following: Facebook Analytics and Facebook Business Manager.Test the market and identify the best possible customers in a short period of timeCreate and manage the company’s Facebook Ads campaignsDevelop keyword strategies and optimize marketing automation.Writing Copy for Facebook AdsCreating some graphics for Facebook AdsGenerating leads and sales using Facebook AdsCollaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.Testing variations of ads to determine best performingContinuous monitoring of results and improving of adsReporting of results of Facebook CampaignsManage the strategy and setup of all paid campaigns.Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

The ideal candidate will have the following:

Knowledge of Facebook Business Manager and Facebook Analytics (Facebook ads role)BA/BS or equivalent working experience.Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, linkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.Some experience handling marketing budgets and forecasting/reporting results.Good written communication skillsAbility to do some graphic design workDetailed-oriented and organized

*CANDIDATE MUST BE AMENABLE TO WORK onSITE AND ON A GRAVEYARD SHIFT