A Brand Officer shall be responsible for the success of brands or products. He or she overall plans, develops and directs marketing efforts to increase the value and performance of a specific brand, service or product. Focuses on developing a brand’s profit and loss performance, image and positioning compared to competitor.
● Analyzes how our brand is positioned in the market and crystalize targeted consumers insights
● Takes brand ownership and provide the vision, mission, goals and strategies to match up to
● Translates brand strategies into brand plans, brand positioning and go-to-market strategies
● Leads creative development and create motivating stimulus to get targeted population to “take action”
● Establishes performance specifications, cost and price parameters, market applications and sales estimates
● Measures and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
● Monitors market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
● Oversees marketing and advertising activities to ensure consistency with product line strategy
● Aligns the organization around the brand’s direction, choices and tactics
● Assists with product development, pricing and new product launches as well as developing new business opportunities
● Creates and manages promotional collateral to establish and maintain product branding
● Manages the budget for advertising and promotional items
● Analysis of sales forecasts and relevant financials and reporting on product sales
Job Qualifications :
Graduate of B.S. Mass Communication / Marketing / Business Administration or any related field With1-4 Yrs Experienced Employees specializing in Marketing/Business Development or equivalent.Computer literate, good verbal and written communication skills, familiar with medical terms and acronyms, ability to relate effectively with different customers or patients, medical and non-medical associates in the organizationKnowledge of basic marketing and business management principles;Pleasant personality, very patient, neat and well groomed, above average work ethic and level of maturity, a team player, dependable, self-motivated and multi-task oriented.1 Full-Time position(s) available ASAPCan start immediatelyWilling to be assigned in BGC, Taguig