Digital PR Specialist | Linkbuilder

ExaWeb is looking for a Digital PR Specialist (linkBuilder)

We are looking for a Digital PR Specialist to join our Project Management team. You will be responsible for interacting and building relationships through online channels. The role will involve overseeing off-page content and link building.

Successful candidates must have a strong passion for digital marketing. If you can communicate well and work methodically as part of a team, we’d like to meet you.

Job Description:

Communicate with digital newspapers on guest post articles and content syndicationAcquire quality links that will boost search engine rankingsCreate client-tailored articles and quality content for off-page optimization. Ensure linked domains are at par with the client’s standards.Find new link opportunities, reach out to bloggers, websites, digital newspapers, and the likeOversee and manage link building of clients’ SEO campaignKeep up-to-date with our audience’s preferences and proactively suggest new campaigns.Assist in Search Engine Optimization campaigns, Social Media Campaigns, online Reputation Management campaigns, and the likeResearch and study the marketing communication landscape of clients to expand off-page SEO.Monitor SEO KPIs such as domain rating, backlinks, organic keywords, organic traffic, URL rating, keyword ranking, etc.Perform regular SEO audits and competition analysis to identify performance gapsCreate strategies to improve further SEO KPIs such as domain rating, quality and number of backlinks, quality and number of referring domains, quality and number of referring pages, and the like.Prospect new backlink opportunities for clients based on data, i.e. SEO Competition AnalysisOversee quality assurance of off-page content and link building such as guest posts and unlinked brand mentions, social profiles, creation of infographics, and the like.

Job Qualifications:

Candidate must possess at least a Bachelor’s/College degree in Communications, Marketing, Public relations, or any related fieldLess than 1-year of experience in SEO, Digital or Traditional PR, Content Marketing, Digital Marketing, or copywritingKnowledgeable with Basic SEOAbility to acquire links for search engine rankingsOutstanding research and writing skillsHigh level of initiative and ability to work with minimal supervisionTime management skills and priority management skillsStrong English language skillsStrong organizational and presentation skills