As a Digital Marketing Specialist, you will create content and formulate plans aligned with specific marketing strategies and campaigns that will market employer branding and the expertise and services offered. You will work with marketers, campaign leads, writers, editors, and graphic artists to make relevant and helpful content that reaches the right audiences.
What you’ll do
• Build and execute digital marketing strategies with campaign and project leads to identify current and future opportunities for content marketing enhancement.
• Generate, edit, publish, and share daily blog and social media content (original copy, images, videos) that builds meaningful engagement and encourages target audiences to take action.
• Monitor social media conversations and create relatable reactive content as needed.
• Continuously improve content by capturing and analyzing digital marketing metrics, insights, and best practices.
• Collaborate with regional partners to manage campaigns and other initiatives.
• Develop and execute digital strategies outside social media (for example, in search and ads).
What you need
• A strong digital marketing background
• At least 4 years of experience in digital marketing
• Excellent content direction and editing (photo, video, and text)
• Strong knowledge and background in digital marketing analytics tools
• Strong communication and coordination skills
• Experience in identifying target audiences and creating digital campaigns that can engage, inform, and motivate
• A college degree in communications or information technology
• Ability to submit sample writing work and willingness to go through a writing exam
What will help
• Great interest and proficiency in computing security, the internet, and surrounding technologies is a must.
• Project management experience is a plus.
• Technical writing skills is an advantage.
• Knowledge in Adobe Photoshop and Adobe Illustrator is an advantage.
• Creativity and ability to express ideas with confidence is an advantage.
• Background in video production, SEO, Google Ads, and social media advertising is a plus.
• Interest in smart car technology and security is ideal