As the number of cyberattacks and digital threats continue to grow, our world needs more passionate and innovative individuals who seek to be trailblazers in and shapers of the rapidly evolving cybersecurity landscape.
At Trend Micro, we offer tremendous opportunities that will challenge and equip you to become engineered to do good in whatever path you take. By choosing to be an agent of change, you will be part of an impactful mission that aims to make the world safe for exchanging digital information.
about the team
Part of what makes us a thought leader in cybersecurity is how we strive to keep the digital world informed and equipped with the knowledge to choose the right defenses for the evolving cybersecurity landscape. The Technical Marketing team plays a key role in this aspect of Trend Micro by bridging in-house experts with a larger audience and building an impressive library of cybersecurity content.
As a Digital Marketing Specialist, you will create content and formulate plans aligned with specific marketing strategies and campaigns that will market Trend Micro’s employer branding and the expertise and services offered by Trend Micro Research. You will work with marketers, campaign leads, writers, editors, and graphic artists to make relevant and helpful content that reaches the right audiences.
What you'll do:
Build and execute digital marketing strategies with campaign and project leads to identify current and future opportunities for content marketing enhancement. Generate, edit, publish, and share daily blog and social media content (original copy, images, videos) that builds meaningful engagement and encourages target audiences to take action. Monitor social media conversations and create relatable reactive content as needed. Continuously improve content by capturing and analyzing digital marketing metrics, insights, and best practices. Collaborate with regional partners to manage campaigns and other initiatives. Develop and execute digital strategies outside social media (for example, in search and ads).What you need:
A strong digital marketing background At least 4 years of experience in digital marketing Excellent content direction and editing (photo, video, and text) Strong knowledge and background in digital marketing analytics tools Strong communication and coordination skills Experience in identifying target audiences and creating digital campaigns that can engage, inform, and motivate A college degree, preferably in communications or information technology Ability to submit sample writing work and willingness to go through a writing exam.What will help:
Great interest and proficiency in computing security, the internet, and surrounding technologies is a must. Project management experience is a plus. Technical writing skills is an advantage. Knowledge in Adobe Photoshop and Adobe Illustrator is an advantage. Creativity and ability to express ideas with confidence is an advantage. Background in video production, SEO, Google Ads, and social media advertising is a plus. Interest in smart car technology and security is ideal.Working at Trend Micro
Trend Micro's core values are customer, change, collaboration, innovation, and trustworthiness. These values define who we want to be and are the foundation of everything we do. They are deeply rooted in our heritage and diversified culture. Trend Micro continues to grow along with the ever-changing technological landscape. Therefore, opportunities to learn, hone your creative skills, deepen your technical knowledge, and work with people from all over the world are abundant in the company. In-house experts are always willing to share their knowledge in order to create future cybersecurity experts ready to help customers and make a more secure digital landscape.
Be Passionate.
Be Innovative.
Be a Trender.
Be #EngineeredToDoGood.