MS LazMall Manager, FMCG

Key Tasks & Responsibilities

MS LazMall Operations

Understand the features and setup of the different solutions offered to brands/sellers to invest in and towards the platform, i.e. Sponsored Search, Sponsored Display, Sponsored Products, Sponsored Affiliate, Marketing Solutions Portal, external traffic channels such as Facebook and Google, and any new solution that will be launched, and keep updated on any solution updates and upgradesCoordinate with different teams internally, e.g.:Commercial for account updates and strategiesBusiness Operations on managed LazMall accounts’ campaign calendars, assets, and executionBranding, Performance marketing, Sponsored Solutions Operations for asset availability, ways of working, and best practices, and any needed solution troubleshooting for managed accountsLegal and Finance to ensure all requirements, agreements, and business documents are organized, fulfilled, and SOPs are followedMonitor handled categories’ performance metrics across the different solutions and identify benchmarks, best practices, and points for improvementWork with other MS LazMall team members to cover assigned key workstreams relevant to key accounts/JBP brands

MS LazMall Account Management – FMCG Key Accounts and above

Be the single point of contact for anything related to Marketing Solutions and Sponsored Solutions for assigned Global Strategic Key Account and Key Account brands and sellersActively pitch and introduce the suite of Sponsored Solutions to brands and sellers not yet active within handled categoriesEducate brands and sellers on the different benefits of each solution through customized workshops and trainingsUnderstand managed clients’ consumer funnel, goals, and strategy and help them achieve these through high-touch solution consultation and regular performance reviewsProvide support for brands/sellers & their agencies to build efficient media plans (from planning to execution to post-mortem), share category best practices and optimization tipsEnsure key performance indicators such as impressions, page views, click rate, conversion rate, return on investment/ad spend, and paid media revenue contribution are met with proper tools usage, campaign set-up, and optimizationReview campaign performance and provide in-depth analysis and key recommendations to improve and optimize performance to drive growthDevelop timely and actionable business reviews and post-mortem campaign reports

Qualifications & Skills

5-8 years of experience in brand/account managementEntrepreneurial spirit with a clear sense of ownership, quality and timely delivery workWillingness to learn in a fast-moving environmentStrong project management and coordination skills to be able to liaise with different internal and external teamsStrong communication skills to be able to deliver pitches to newly onboarded and long-tail brands and sellersFirm, strong personality to be able to guide brands, sellers, and agencies to ensure proper usage of toolsAttention to detail, analytical skills to deep dive account performance and give actionable insights and points for improvementCan adapt quickly to assigned accounts’ short-, mid-, and long-term strategies – to be able to give proper advice and strategic inputExperience related to areas of brand marketing/digital and performance marketing is a plus