Marketing Manager (B2B)

DOES (The tasks/responsibilities that the role performs to address requirements in Key Result Areas)

Lead the development and execution of strategies and programs to build awareness of GCash as a B2B solution across top 400 corporationsCollaborate with product teams across commercial and financial services for a product roadmap/ suite of solutions across diff target B2B Enterprise cohortsLead and ensure the consistency in the messaging, branding, content, and look-and-feel of all communications and marketing materialsDevelop and execute B2B marketing plans that may include digital media buys, performance marketing, email campaigns, on-ground events and website updatesPerform industry and competitive analysis to inform the product roadmap and commercial processes and help positioning and messaging, and user stories. Innovate new ways to increase brand awareness and keep alignment with marketing trends in the industryWork closely with the customer insights and analysis teams, and advanced analytics in performing data analysis for new and existing campaigns to improve performance and design.Lead joined up commercial planning with the commercial and financial services team, and within the customer team, especially with AdTech in driving revenue opportunities for GCash amongst B2BsLead the Measurement & evaluation agenda to maximize conversion and identify opportunities for improvement. Perform ongoing tracking and reporting on B2B marketing initiatives

DISPLAYS (The Knowledge, Skills, and Behaviors indicating how tasks/responsibilities will be performed)

This position requires a candidate with a blend of strategy, creative, analytic and project management expertise. Should have exceptional relationship managements skills as the role requires different stakeholder management.Solid knowledge in customer, business partner and channel needs in order to propose new ways of working that will create value to our consumers, customers and GCash.Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail

DELIVERS (The specific outputs / tangible results produced by the role; resources responsible for)

This position is in charge of incubating and developing growth drivers and programs for onboarded partners and their employees in GCash.On-time, in full planning, execution and measurement of programs delivered through collaborative work with cross-functional teams