Sr. Paid Digital Marketing Specialist - Cebu

Overview

Are you looking for a role where you can positively influence and impact paid media marketing strategies globally? This position is your opportunity to amplify our paid media marketing strategies to grow our business!

What will you be doing?

AvePoint is looking for an innovative Sr. Paid Digital Marketing Specialist with proven abilities to implement, optimize and executed B2B paid media initiatives to drive growth and performance at top of the funnel. The candidate will own and manage various paid search, PPC, Display, Programmatic and paid social campaigns on platforms like Facebook, linkedIn, Reddit and Quora, partnering with various cross-functional teams, from marketing brief to execution, with proven track record of campaign management, budget management, performance reporting, forecasting and competitive analysis and more.

Your responsibilities will include:

Plan, manage, optimize and execute global paid search and paid social campaigns and programs to drive the right messaging to the right audiences on the right platform to maximize conversions while minimizing cost per acquisitionStrategize and execute integrated paid media campaigns that use multiple channels including but not limited to Google, Bing, linkedIn, Facebook, Quora, Redditt, display, programmatic and more to drive conversions across all phases of the customer journeyWorking closely across functions to deliver impactful campaigns to increase product awareness, lead generation, driving sales pipelines, and ultimately the ARR.Data-driven decision-making to optimize and execute paid campaigns to drive quality leads in turn helping improve sales velocityCollaborate with Global Field Marketing and Sales team to strategize, architect, deploy and track digital campaigns that drive performanceCollaborate with Organic and content team to implement omni-channel strategiesDevelop A/B Testing plans for end-to-end Paid media campaigns by applying growth hacking mentality to improve customer engagementSupport executing content promotions and distribution with digital channelsExperimenting with new or existing digital channels and trying out new tactics that contribute to a strong ROI

OK, I’m interested… is this the job for me?

We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you.

For this role, we’re seeking someone who has an analytical and result-driven mindset. The candidate should always be curious about how to explore marketing and sales analytics, traffic trends, Search Engine / Social platform updates and user-behavior; someone who ask critical questions and strive to find creative solutions to tough marketing problems. Someone who has a growth mindset – from personal to professional life, learning and growing is inherent to you. We are looking for a team player who know how to work with team members who may look at the same business problem differently than you.

Other qualities you’ll need to be a fit for this role include:

BA/BS DegreeAt least 5-7 years of experience in Paid Media with hands-on experienceMust be able to use paid media tools such as SEMrush, Spyfu, ScreamingFrog, HotJar, Ahrefs and more.Proven track record of driving ROAS through data-driven complex campaign setupsExcellent understanding of users’ buying behavior as it pertains to the webStrong experience with Google Analytics or similar tracking toolStrong analytical, interpersonal, and communication skillsExcellent ability to collaborate cross-functionallyStrong ability to prioritize work and projects based on short and long-term needsExceptional verbal & written communication skills, especially, the ability to think on your feet

about AvePoint 

Check out our careers blog for content on our people, culture, and workplace!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.