Marketing Automation Specialist

The Marketing Automation Specialist will be primarily responsible for executing the group’s permission marketing campaigns for the Process Systems and Solutions Business Unit. This role works in close alignment with the regional marketing teams. Key responsibilities include planning, organizing, and executing Eloqua campaigns, as well as supporting upkeep of the integration with CRM systems. Someone who understand the complexity of the data protection and data health guidelines. This role will be responsible for tracking the lead conversion rates, MQLs and reporting on relevant KPIs for the business and proactively implement improvements on demand generation activities. Working very closely with the regional Marketing teams to support develop and to independently execute the lead generation plan that delivers significant inbound, qualified leads and pipeline growth to hit targets. Able to explain and share knowledge with global sales teams to correctly manage their lead queues.Qualifications:BS Degree in Computer Science, similar technical field of study or equivalent practical experience.Three (3) years of professional with Digital Campaign execution and managementOne (1) year Professional experience with Marketing Automation System preferably Oracle EloquaProject management skills to execute campaigns from beginning to end ensuring that they meet target objectivesHighly skilled in project management to oversee and execute multiple projects simultaneouslyStrong communication skills to convey complex concepts and to report results to stakeholdersHands-on experience developing and implementing integrated marketing campaigns including B2B new demand generation, nurture programs, and awarenessProven ability to work independently, autonomously and deliver results consistently in lead generation environmentProven experience building test and learn plans that continuously improve program engagementRecently refreshed Eloqua Campaign Execution Expert and Eloqua Marketing Operations Expert CertificationsUnderstand the complexity of data protection and data health for digital marketing campaignsProven experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms (specifically Salesforce.com and Oracle Sales Cloud)Ability to identify Data Health issues and to propose applicable solutions that align with across all business unitsMotivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving businessProven experience in a UX/UI - an advantage but not requiredExperience with web programming languages (HTML, CSS and JS) and responsive web frameworks - an advantage but not required