The Digital Marketing Supervisor is primarily responsible for implementing and managing digital marketing long-term strategies across all categories and channels that are consistent and align with the brand’s and business objectives. They do campaign testing and will provide forward-thinking ideas to build and maintain strong eCommerce presence and performance that will ultimately increase online conversion.
Digital Marketing Planning and Strategy
Execute the digital marketing roadmap, plan and implement digital marketing strategy that are aligned to the client's goals and objectives to improve overall key performance metrics. Drives the optimization and digital revenue responsibilities by analyzing weekly and daily performance and providing insights across all brands and platforms. Constantly collaborating and partnering with Accounts, Merchandising and Creative teams in the planning process to deliver a cohesive shopping experience across all touchpoints.
Financial Budgeting and Control
Providing budget recommendations and allocations across different platforms, ensuring that each campaign is properly set up, optimized and providing high return on ad spend to maximize conversion.
Platform Awareness
Monitor the current platforms and understand gaps and opportunities in order to optimise campaigns and improve conversion and adjust the digital strategies based on the data.
Analytics and Reporting
Prepare weekly digital metrics benchmarks guided by the customer journey funnel and conversion reports in the creation of which in turn will assist in improving customer journey, increase conversions and digital metrics.
Workforce and Manpower Development
In charge of dedicating time for coaching, developing, guiding them so they can be able to successfully execute company strategies.
Self-Development
Be up to date with certifications and trends in digital marketing through training and webinars to further enhance digital capability.