Digital Marketing Manager (Digital Products and Deployment)

This advertisement will remain open until filledDepartment: MarketingLocation: Taguig City, PhilippinesReporting to: Digital Strategy Marketing ManagerRole: PermanentOpenings: 2 Headcount WHO ARE WE LOOKING FOR - REQUIREMENTS:Graduate degree in Computer Science/Programming, Marketing, or Digital5+ years of combined proven work experience as Web or IT Project Manager, Digital Strategist, Digital Marketing Manager, and/or eCommerceEnglish - Advanced written and oralTagalog - spoken, is an advantageDemonstrate expert knowledge in the development and deployment of web-based digital products across multiple platforms (desktop and mobile), including UI/UX design and deliveryDemonstrate working knowledge of Mobile/SMS, E-Commerce, and CRMKnowledge of digital user profiles for RMC consumers in the Philippines to ensure a seamless digital journey across all digital touchpointsHave proven digital products project management experienceSelf-motivated and a team player with experience in managing small teamsGood interpersonal, communication, and presentation skillsGood stakeholder management skills and ability to work effectively in cross-functional teamsAble to work well in a fast-paced, consensus-driven, diverse environmentWHAT THIS POSITION IS about - PURPOSE:The purpose of this position is to develop and deploy all digital products across JTIP Marketing & Sales. The incumbent, paired in a squad with a Digital Products & Deployment Specialist, will be responsible for digital ecosystem development (not exhaustive to the website - desktop & mobile platforms, e-commerce, loyalty/rewards programs) and UI/UX.As part of the Digital Products & Deployment team with colleagues managing digital products across JTIP Marketing & Sales, the incumbent leads & manages assigned digital products projects (RMC / RRP / Trade / Field Marketing / SIBI), ensuring on-strategy, on-time, and on-budget delivery, ensuring a seamless and frictionless user experience in all digital products for all JTIP audiences (adult smokers, customers, internal stakeholders). WHAT WILL YOU DO - RESPONSIBILITIES:Website Project Management & Execution:Collaborate with M&S end-user stakeholders (RMC brand groups, RRP, Field Marketing, SIBI, T&CP), CX, IT & Legal, and identify resources for the development and deployment of digital platforms and programs, ensuring full compliance with all laws, regulations, and internal guidelines. As part of project management regularly monitor current & new digital initiative performance metrics and track overall brand performance in digital in order to ensure effective delivery.Website mapping, testing & improvement:Maps out all possible user scenarios for platform usage for each project and proposes ways to mitigate any potential risk to JTI. Leads the conduct of usability testing and UAT in all JTIP RMC digital projects prior to rollout to ensure that projects and platforms are understandable by end users. Identifies opportunities and pain points in upcoming and ongoing projects, campaigns, and/or platforms by tracking and monitoring key digital metrics and proposing changes to further improve processes and user experience. Supports user journey creation by adopting established IT recommendations in the areas of architecture, design, and security.UI Design:Using the provided design & messaging content (responsibilities of RMC, RRP, Field Marketing, Marketing Comms & PR), responsible for conceptualization and execution of the user interface for JTIP's RMC digital platforms. Produces various outputs throughout the product design journey, including but not limited to wireframes, mockups, prototypes, and spliced FA pages (for use by the front-end developers).UX Mapping, testing & improvement:Responsible for determining the right information hierarchy based on business and end-user needs. Maps out the entire user experience in the platform in the most user-friendly manner possible. Works cross-functionally with end-user stakeholders to identify opportunities and pain points in existing platforms. Iterates UI/UX (including but not limited to layout and page design) swiftly based on either data (Google Analytics, MoEngage reports) or tests (A/B Testing, Usability Testing). Creates testable output such as lo-fi wireframes and clickable prototypes for the purposes of usability testing. WHAT’S IN IT FOR YOU?Work in our Taguig officeBe covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowanceReceive bonuses and cash allowances such as meal and transport allowanceHave access to over 200 company trainingWell-being programs for employeesOpportunities for your career growthRecreational facilities in the officeBe part of a truly international and diverse company with over 40,000 employees in 130 countries.Experience the culture of an Investors in People certified companyFind out why 9 out of 10 employees recommend us to a friend.Understand why 9 out of 10 employees say they feel free to be themselves.