The Customer Insights Analyst works with RX events teams in completing the entirety of producing post-show survey reports. That includes conducting the initial show briefings with requestors, developing, and programming the questionnaires, preparing accurate and system-acceptable recipient lists, deploying of actual surveys, creation of reporting links, extraction of responses, data consolidation and analysis, and development of the final post-show report. They are also expected to work on research projects that will support business unit objectives, such as but not limited to: competitor research, desk research, statistical analysis, YoY data consolidation, etc. Most RX surveys use the EFM or Vovici (Verint) platform online, and occasionally, also creates paper surveys through PDF or Word format, for use of some account managers.
Hard/Technical, Soft Skills and Complimentary Skill:
Proficient with Excel, PowerPoint, Word, Outlook, PowerBI or Tableau, and other research softwareStrong analytical, quantitative, and deductive reasoning skillsGood communicator and strong presentation skillsProven Ability to interpret data tables (Data Visualization skills are highly desired) • Strong Mathematical and Statistical skillsHighly numerate and an Analytical thinkerAble to analyze research data; writing research reports that highlight actionable insightsOther Qualifications/Requirements:
Must possess at least a Bachelor's/College Degree, any fieldAt least 1 year of relevant working experience is a plus.Any professional data or market research qualification/accreditation is preferred but not required – ISO / MRS / ESOMAR or equivalent.Background on B2B or consumer research is preferred but not required