SEO Manager

Job Description:

As AXA Website’s SEO Champion, the role will manage the overall search engine optimization of the website. It is essential for the role to be up-to-date with SEO strategy, trends, new technologies and marketing trends.

MAIN PURPOSE OF THE JOB:

Responsible improving, auditing and maintaining search engine optimized content. Ensuring that content is search-engine friendly and optimized to increase the AXA’s online presence, awareness, SEO ranking and SERP competitiveness.Perform keyword research including discovery and expansion of keyword opportunities of AXA's Products and Services. Researching and implementing SEO content strategy recommendations and guidelines for organic SEO success. Write and translate marketing copy and assets of AXA to Search Engine Optimized content for web.The SEO Manager will take lead in AXA Website's SEO direction and efforts, including onsite and offsite optimization and keyword expansion research. Duties will also monitoring web traffic and metrics to identify best practices.Work with the development team to ensure SEO best practices are properly implemented on newly developed code. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Administer and manage Search Engine Optimization projects and initiatives in correspondence to the directive of CSE eCommerce Web Team, Business Units and Stakeholders.

KEY ACCOUNTABILITIES:

Manage all search engine optimization and marketing activitieslink building and keyword strategy to increase rankings on all major search networksPerform keyword research: discovery and expansion of keyword opportunitiesResearch and implement content recommendations for SEOExecute tests, collect and analyze data and results, identify trends and insights for SEOTrack, report, and analyze website analyticsOptimize copy and landing pages for (meta Data, Open Graph Data, URL, URL Hierarchy)Research and implement search engine optimization recommendationsWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

EXPERIENCE AND QUALIFICATIONS:

2-3 Years Experience as SEO Manager, SEO Lead, SEO Specialist, SEO Technical Specialist, Website Optimization Manager, Digital Marketing Specialist, Digital MarketingKnowledge and experience in SEO and Web Analytics (Website URL Structure, meta Data, Ad Platforms, UTM tags and etc.)Hands on experience in Keyword Research, Web Traffic Metrics and SEO ReportingSolid understanding of performance marketing, conversion, and online customer acquisitionKnowledge of ranking factors and search engine algorithms.Knowledge of standard and current SEO practicesUp-to-date with the latest trends and best practices in SEO and SEMFamiliarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ, Google Web Master Tools), Web Analytics Tools (e.g., Google Analytics, WebTrends, Facebook Pixel) and online Marketing Tools (Google Tag Manager, Google Optimize, Google AdWords, Facebook Business and etc.)Experienced professional with demonstrable creative writing skills.SEM experience managing campaigns across Google, Yahoo, Bing and other Search EnginesBasic HTML, CSS, Javascript, Digital Marketing (Organic, Search, Display, Social, Email and etc.)Apt in analyzing marketing data (campaign results, conversion rates, web traffic and etc.)Background on Content Management Systems