Associate Media Manager

Experience your best self with URC!

Universal Robina Corporation is looking for an Associate Media Manager!

The Associate Media Manager works with Digital lead to oversee digital media and creative strategy for assigned categories. This role will work closely monitor effectiveness and efficiencies in Digital Buying. Key responsibilities include: 

Develops digital strategies with the support of the digital media agency based on evolving consumer trends and latest digital media landscape.Ensures delivery of right digital KPIs based on targets and creating benchmarks that will help improve effectiveness and efficiencies.Always ahead of what is new in the digital platform and assess how to do test and learn.

What are the responsibilities and measures?

1. Digital Strategy Development

Guides and gives direction to media agency on what digital principles help define the overall digital strategyShould be able to understand how digital strategy fit in the overall media strategy and plan

2. KPI Tracking

Defines all necessary measures to track and identify effectiveness and efficiencies of Digital metrics (Reach and MMR, CPM, Views, Completed View, VTR, Clicks, etc)Work closely with the media agency in tracking and reporting the KPIs to the Brand Marketing teams

3. Support other key elements of the Digital Agenda including but not limited to:

Consumer funnel planning, specific to Awareness, Consideration and Purchase IntentEfficient budget managementHelping build capabilities within the Marketing Team on Digital Planning and BuyingForecast or Outlook on a long-term Digital plan for URC thru innovation and external benchmarking

What are the qualifications?

College graduate with 2-3 years digital marketing experience in Consumer Goods or a related industry, preferably with digital exposure on planning and buying Proficient or technical knowledge on Facebook Dashboard – set up and management of URC Business ManagerProficient or technical knowledge on Google Ads – set up and management of URC Google Ads MCCUnderstanding of principles of Collaborative Ads that will help drive traffic to Ecommerce platformsUnderstanding of Google Analytics for website analytics requirement in the future and other analytics tool necessary for digital planningAdept and highly exposed to a wide variety of digital platforms with the continuously evolving digital landscapeExcellent communication skills (oral and written) to help influence multiple stakeholders internally and externallyCollaboration and ability to work and deliver in multi-functional and multi-cultural teams

COMPANY OVERVIEW

Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines. We’ve built three strong regional brands over the years— Jack 'n Jill for snack foods, C2 Cool and Clean for ready-to-drink tea, and Great Taste for coffee. These brands are becoming popular across the ASEAN region. URC's key to success has been attributed to building strong brands, robust product innovation pipeline, and world-class manufacturing and supply chain capabilities.

OUR PROMISE:

We offer multi-industry and International exposure. URC is the major player in various food, agricultural and industrial sectors with a powerful presence throughout the ASEAN Regions.We advocate a culture of success. URC empowers its people to become holistic individuals and socially responsible leaders.We are committed to promoting learning and development. URC provides exciting experiences for its people to maximize their potentials and hone their talents. We bring the best in our people and offer them a rewarding career.

OUR CORE PURPOSE:

Delight everyone with good food choices.

OUR VALUES:

Put people first. We care, cultivate trust, and listen without judgementOwn it. We take initiative to unlock opportunities.Dare to do. We champion experimentation and incubate new ideas.Move forward fast. We see the big picture and learn along the way.

OUR AMBITION:

We are a sustainable global enterprise of world class talent, giving everyone access to high quality planet-friendly products while enhancing the lives of our employees, customers, consumers, and communities.

WHY JOIN US?

Permanent Hybrid Set-up (for Head Office vacancies)Allowances (i.e. Rice Subsidy, Christmas, Medicine, and Uniform)Group Life InsuranceHealth Insurance PlanAnnual Physical ExaminationAnnual Vacation and Sick Leaves, with Leave Conversion for Unused LeavesEmergency, Bereavement and Nuptial LeaveSalary IncreaseLearning & Growth (Trainings)Employee Engagement ActivitiesHealth & Wellness ProgramsSponsored Company Events and ActivitiesFree ParkingSpecial Employee Discounts on Gokongwei Group of CompaniesLocal and International Exposure and Opportunities

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.