Visual Merchandising Design (VMD) Executive

Job Summary

The Creative Design and Marketing Senior Executive is responsible for key customer marketing strategies:

Visual merchandising and creative design – LANEIGE / Mise en sceneRetail Marketing - LANEIGE

Principal Accountabilities

I. Visual Merchandising and Graphic Design – LANEIGE / Mise en scene

In charge of all visual merchandising and creative design requirements for LANEIGE such as new store openings, store renovations, monthly / quarterly IMC visual refresh and updates, seasonal kiosks, trade shows, retailer events, store promotional collaterals, locally developed packaging and the like, ensures brand and creative guidelines are strictly followedManages the development and production process flows; Maintains VM calendar, ensures timely delivery, installation and seamless execution of VM/creative materialsIn charge of maintaining in-store fixtures and monitoring of existing VM materials including disposing of outdated materials, as neededWorks closely with brand general manager in budget and supplier / vendor management; Collects supplier quotations/bids with strict compliance on finance guidelinesPerforms store visits to ensure merchandising guidelines are followed, updated and adherent to brand guidelinesExpert in local market trends and monitors competitor efforts in visual merchandisingProduces all related artworks, perspectives, 3D renditions and the like of all visual merchandising requirements

II. Retail Marketing - LANEIGE

In charge of in-store advertising, animation placements and promotional materials; Ensures timely and seamless execution aligned with the marketing calendarWorks closely with Retail Operations Executive and beauty associates / advisors in in-store requirements related to visual merchandisingSupports the brand general manager and retail operations executive in the execution of seasonal kiosks, trade shows, retailer events, etc.

III. Visual Merchandising / Graphic Design – Mise en scene

Provides consultative inputs on visual merchandising and creative design requirements for Mise en scene, in close coordination with Mise en scene Marketing Executive

IV. Others

Perform any other duties assigned by Team Leader/Brand General Manager

Key Experience and Skills

Qualification and Experience

Bachelor’s Degree in Multimedia Arts, Graphic Design, Visual Communications, Spatial Design, Interior Design, Retail Management, or a related field3 years of work experience in cosmetics / beauty industry, preferably handling premium and luxury brandsAdvanced knowledge in relevant software such as: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, AutoCAD / DWG TrueView, and MS Office (Excel, Power Point, and Word), etc.Demonstrated 3D visualization ability and working knowledge of color and design principlesKnowledgeable in industry trends on retail marketing and visual merchandising 

Skill Sets

Strong communication and presentation skillsExcellent time management and project management skillsExcellent typography and / or copywriting skillsProactive and a self-starter who can work under minimal supervisionWith great aesthetic appeal and a keen eye for detail (color, design concepts, trend)