Marketing & Promotion Specialist

Job Description

Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and eventsCollaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiativesAnalyze and report on the performance and efficiency of campaignsConduct market research and analyze trends to identify new marketing opportunitiesDevelop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are metWrite, proofread, and edit creative and technical content across different mediumsWork with external agencies and vendors to execute marketing programs

·      Help develop, execute, and monitor marketing programs across a variety of channels.

·      Includes researching the market, analyzing trends to help define the organization's marketing strategy, and providing advice as to how to best reach the target market.

·      Help with the coordination of events such as trade shows or conferences.

Job Requirements:

Bachelor's degree in business administration, marketing, communications, or a related field2-5 years of experience in marketingStrong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systemsExcellent analytical skills and a knack for data analysisStrong written and verbal communication skillsSkilled in writing and editing content with an attention to detailStrong prioritization, organization, and project management skillsAbility to travel as necessary