*Senior Copywriter - For Digital Advertising
*Senior Creative Writer - For BTL advertising
The Senior Copy/Creative Writer is primarily tasked to develop creative concepts and ideas, contribute to the creative strategy and execution of all products, advertising, and promotion materials, translating brand strategy that drive customer engagement.
DUTIES & RESPONSIBILITIES
· Leads the understanding of the ideas from the project brief through brainstorming and ideation.
· Focused on delivering Project objectives through creative ideas and concepts that will address all objectives in a clear and systematic way.
· Presents in a concise and persuasive manner the ideas and concepts during client pitches and presentations, being able to clearly articulate the reason for the message, creative strategy, and direction of the materials being.
· Actively participate in the creative conceptualization process to come up with Insightful, purposeful, and innovative Advertising Strategies.
· Performs extensive and intensive Market Research and be able to translate market trends to the creation of Advertising Strategy.
· Ensures that the day-to-day deliverables and end-to-end project deliverables of the creatives team are carried out and escalate issues to the Creative Director Soft Skills Requirement
QUALIFICATIONS
· Candidate must possess at least Bachelor's/College Degree in Advertising/Media,
Linguistics/Languages, Mass Communications or equivalent.
· Minimum 3 years of solid experience in the advertising field, preferably Above-the-line and Digital Advertising
· Must present a good example of creative works in the portfolio
· Required Skill(s): Creative Writing, script Writing, copywriting, CONCEPTUALIZATION, IDEATION
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