nXscale provides flexible outsourcing solutions for startups and scaleups. We partner with global companies to help them build teams and scale operations.
Our client is an Australian digital healthcare company on a mission to deliver high quality healthcare to millions of patients. Their team is made up of Australia and the UK’s best marketers, engineers, creatives, operators, and medical practitioners; they hail from the likes of Canva, Google, Koala, Commonwealth Bank, and many more top companies.
They are making healthcare as easy as shopping online or ordering food from Grab. Their technology platform delivers a modern healthcare experience that brings the doctor, the pharmacy and ongoing care right to their patients.
We’re looking for a Performance Marketing Manager to fuel the next chapter of growth for our digital healthcare brands. You will support our marketing teams with the execution of digital performance campaigns across Facebook, Youtube, Google Ads, TikTok and more. We believe exceptional performance marketing is equal parts savvy media buying, creativity & data analysis. And in this role, you will be at the forefront of this intersection.
What you will do:Build, manage and optimise paid media campaigns for performance channels, including Facebook, Google Ads, Pinterest, TikTok & affiliates across the Eucalyptus portfolio.Adopt and drive a fortnightly test-measure-learn feedback loop with our marketing team to drive consistent campaign and creative optimisation.Activate and set up new creative ads in performance channels.Maintain a weekly reporting cadence to share performance metrics and insights to the wider growth team.Find the highest impact levers between targeting, creative, post-click experience or algorithmic optimisations and execute on the changes.Manage and optimise the process for generating new user-generated-content (UGC) and build this pipeline.Prioritise sprint planning and tasks to drive the greatest business impact.Stay on top of industry trends to ensure Eucalyptus is implementing best in class strategies and tactics.Qualifications4+ years experience in a performance marketing role or similar.High attention to detail when building and executing digital campaigns.You’ve worked with creative teams to create ads that demand attention, and drive action.Proven track record of growing conversion volume within CPA / CAC targets.Ability to clearly communicate results, key findings, and areas of opportunities.Derive key insights from analytics platforms like Google Analytics & Ad Reporting.Understand the basics of attribution modeling to measure channel uplift.Bonus points if you have:
Experience with paid channels outside of Facebook and GoogleProject management experience and managing multiple competing deadlinesBeen through the journey of a fast-growing startup or technology business and understand how to excel within such an environmentOur client also offers amazing benefits:Competitive monthly salary plus government contributionsHMO for yourself and 1 dependentPersonal development budgetHybrid work setup to enable you to both enjoy time in the office with your colleagues, and work flexibly from homeSocial clubs that allow you to bond with employees with similar interests!Fun office parties and team dinners (did someone say KTV?) so you can bond with your team regularlyMerch designed by their very own in-house creative teamWe are an equal opportunity recruiter and employer and value diversity most at nXscale. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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