WHO WE ARE
We are Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 13,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. In 2007, Mediabrands or MB was born in the global arena under the parent company
InterPublic Group (NYSE: IPG) which is currently headquartered in New York City, USA.
Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.
In the Philippines, Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as IPG Mediabrands Philippines, Inc. We are structured in the country as an umbrella company of a number of brands or business units such as UM, Initiative, Reprise, Magna, Orion, MediaBrands Content Studio (MBCS), plus our now affiliates Kinesso and Matterkind that incorporated its own company in 2021 to form Kinesso Philippines, Inc.
We are looking for a STRATEGIC PLANNER who can join our UM (media agency) team:
about THE TEAM
The Futureproof Agency
UM is a global media agency committed to Futureproofing our culture, our communities and our clients’ businesses. We lean into the disruptive forces around us to uncover new sources of growth and new paths to meaningful connection. We do this for iconic brands eager to learn the world of performance, for digitally native brands eager to shape their future in culture, and those in between. The result is a journey through change that is clear, confident and creatively energizing for all.
UM’s borderless and boundless global network operates in 100+ markets, across 120+ offices with 3,000+ employees. We create media plans that are as diverse as the cultures and communities in which our clients serve, with a cutting edge approach to brand safety, media responsibility and sustainability. We promote a working environment that is diverse, caring and inclusive where people learn, take risks, create and thrive.
At UM, we know our employees are our greatest asset. Our seasoned, diverse recruitment and talent acquisition experts use sophisticated hiring practices, partnering with a highly-trained assessment and selection committee comprised of UM’s leaders and rising stars. once top talent joins the UM family, we commit time and resources to their personal and professional development.
UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:
· Courage: Our courage to take risks drives our ability to set new industry standards.
· Curiosity: Our relentless curiosity drives relentless innovation.
· Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
· Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.
· Caring: We care about being a diverse agency where everyone feels motivated and supported.
· Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.
As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape and their efforts have yielded a number of new business wins around the globe.
THE STRATEGIC PLANNER ROLE
STORYTELLER, CREATIVE THINKER, PASSIonATE about ConSUMER INSIGHTS
An effective storyteller that can translate data into a seamless story that not only points to a clear strategy, but also becomes the document that serves as the voice of the customer for partners and clients better understand the target audience.Ability to immerse her/himself in the consumers’ minds, spotting trends, and coming up with stories that represent what motivates our consumers of today.Creative-thinker, able to write connection insights, strategic opportunities that is rooted in culture, will live and thrive in communities and will translate in commerce/ business for our clients.DESIRED SKILLS & EXPERIENCE
Bachelor's Degree in Marketing, Advertising, Communication Research, Statistics, or any-related courseMust have at least 2 years of experience in marketing/market research / media / advertisingMust have fundamental knowledge (not necessarily proficient, but aware / knowlegeable) about media basics such as media planning, media buying processes, etc.DATA-DRIVEN, ANALYTICAL, FAMILIARITY WITH AUDIENCE SEGMENTATION
Must have experience with Audience Segmentation techniques using a blend of first, secondary, and third party dataMust have experience in using and integrating data (first, secondary and third party) to establish category and brand landscapesHas experience with social listening, mining secondary data (e.g. Euromonitor, GA 360, CrowdTangle, Global Web Index, Nielsen CMV, etc.)Knowledge / proficiency in market research is a plusIf you believe that the team and this role might be perfect for YOU, go ahead and click via JobStreet's "Apply Now" button to start the process.
Thank you in advance for your interest in IPG Mediabrands Philippines, Inc.!