Digital Marketing Assistant

JOB DETAILS

PURPOSE:

• Responsible for the maintenance of the client's digital marketplace.

• Assist the eCommerce team to deliver digital trade strategy and provide a superior digital customer experience.

RESPONSIBILITIES:

1. Contribute to overall sales growth

Understanding the numbers and KPIsSupport and implement initiatives that drive revenue growth to increase customer adoption, optimising site engagement, increase conversion, transaction frequency and average order value.

2. Website Maintenance

Ownership of maintaining website content (banners, links, navigation and presentation)daily/weekly.Manage and review merchandise presentation on site to ensure the categorisation, imagery, copy, pricing and promotional tags are accurate and meet internal guidelines.Maintain the product catalogue and deployment of new categories on site

3. Leverage Product to drive sales

Own and implement merchandising process and execution on-site to leverage sales opportunities.Measure product performance and increase revenue by improving online merchandising.Understand the products, categories, brands and precincts that drive sales for the businessLiaise with the onboarding Specialist on the flow and timings of new brands/products on the marketplace.Support the onboarding Specialist in ensuring product mapping is executed efficiently and in the merchandise in the relevant product categories to drive sales.

4. Sales Analysis and Reporting

Product/Category reporting on a weekly and monthly basis – providing insights into what is working well and where the potential opportunities areMeasure and manage on-site performance metrics and increase revenue by improving online merchandising, website functionality, and optimising user experienceProvide the eCommerce team with insights and relevant data on customer journey trends and behaviours.

5. Marketing, Promotional Campaigns and Tactical Events

Liaise with BDM/Marketing team and provide trade advice and technical support to improve the effectiveness of promo engine/tactical campaigns as requested by Brands/Sellers within required time frames.Support the Implementation of promotions for key trade and tactical events.Contribute to the planning and execution of the eCommerce Marketing Trade Calendar

6. Deliver legendary digital customer experiences

Support customer service function in all matters relating to eCommerce operations and brand enquiriesBe the first point of contact for the customer service team for any operational concerns.Always open to feedback and providing insights where possible to the wider team to improve all aspects of our digital experience

WHAT SUCCESS LOOK LIKE IN THIS ROLE:

Assist team in meeting the annual targets and KPIsMastery of the Marketplacer platform to ensure skills can be passed onBuilding strong working relationships across all areas of the businessUnderstand how to leverage products to drive salesGood understanding of the brand and customer

EXPERIENCE AND QUALIFICATIONS

Marketing, business degree/diploma preferableMinimum 2-3 years of Retail & eCommerce platform experience (AU or US experience preferred)Preferably fashion retail or wholesale backgroundEffective written and verbal communication skillsCan-do attitude, hands-on and responsiveAble to prioritise and meet deadlinesWork independently and as part of a teamHighly self-driven with the initiative to be hands-on to support a wider teamAnalytical skills experience with Google Analytics (or similar)Highly organised with great communication skills

Work Location / Working shifts: Pasig City (WFH with the possibility of Hybrid); AU Hours