Digital Marketing Supervisor (For PPC)

Mosed Corporation is looking for a Digital Marketing expert specializing in PPC(Pay-Per-Click) who will be tasked to plan, deploy, measure and report web performance and online marketing campaigns across various platforms required by Mosed Corporation and its clients/partners in achieving desired business objectives. Major platforms of execution include web (including Google Analytics, Google Shopping), SEM(PPC), email, social media platforms and display advertising.

Core Responsibilities:

Plan and execute all digital marketing, including SEM, customer acquisition, re-marketing and display advertising campaigns, for platforms including but not limited to; Facebook Ads, Google Ad Network, Instagram, YouTube, ad networks.Manage and optimize web traffic and reporting, including google analytics, goals, conversion optimization.Measure and report performance of all digital marketing campaigns, and assess against goals and budget (ROI, KPIs. Conversions, CPAs, etc).Identify trends and insights, as well as optimize both spend and performance based on the insights.Ad creation, copywriting calls-to-actions, including translation management.Brainstorm new and creative growth strategies in collaboration with the internal marketing team and clients.Perform experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experience of online assetsUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Instrument conversion points and optimize user funnels.evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.SEO meta tags for all web pages, and meta xml for search rankings and search data display, working with developers to implement best practices.Ensure products are properly tagged for conversion tracking.

 Requirements:

Minimum 5 years relevant experience in Paid Ads Management, SEO, Web Analytics and Client Reporting.Demonstrable experience leading and managing SEO/SEM, marketing database, display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.Experience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsWorking knowledge of ad serving tools: Facebook Ads & Business Manager, TikTok Ads, Google Shopping, to name a few.Extensive expert experience in setting up and optimizing Google Adwords campaignsWorking knowledge of HTML, CSS, and Javascript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement