Job Responsibilities:
· Develops digital marketing strategies through the analysis of economic data, the monitoring of supply and demand changes, the identification of clients and their present and future demands, and the monitoring of competitors.
· Develops and executes all online, search engine optimization/search engine marketing, database marketing, email, social media, and display advertising campaigns.
· Create content for blogs, webpages, landing pages, onboarding/welcome messages, social media presence, and new releases
· Creates, manages, and improves our social media presence.
· Analyzes and reports on the success of all digital marketing efforts and compares results to objectives (ROI and KPIs).
· Recognizes patterns and insights and optimizes spending and performance depending on the findings.
· Collaborates with internal teams on the creation of landing pages and the optimization of the user experience.
· Other reasonable tasks and/or duties incidental to your function or that of the company, which your superiors may ask or direct you to perform.
Qualifications:
· Bachelor's degree in marketing, business, or a closely related course is required.
· 3-5 year experience in Digital Marketing, Social Media Management from an advertising/ digital agency
· Excellent communication abilities, both written and verbal
· Proven track record of building marketing strategies and campaigns
· Capable of managing several projects, multitasking, and making sound judgments
· A metrics-driven marketer with a flair for creativity
· Experience with marketing automation and customer relationship management (CRM) tools
· Expertise in SEO/ SEM, Google Analytics, Facebook Analytics/ Facebook Advertising
· Knowledge in graphic design software an advantage
· Strong coordination/ project management skills
· Attention to detail
· Video editing and graphic design skills are an advantage
· In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Instagram, Google+, YouTube, linkedIn.)