about the Client:
Started in 2013 by CEO Carmen Booth and Managing Director Jamie Booth with a vision to provide businesses from all around the world with their own full-time, first-rate offshore team in the Philippines.
Our smart tailored outsourcing and HR solutions deliver high-quality results with reduced operating costs for companies of all sizes across a wide range of industries.
Job Summary:
We believe in people-first marketing and people-first work! We are looking for an experienced marketing professional to create compelling content to drive brand awareness and brand interest to join our Marketing Team.
The Senior Content Marketing Specialist is responsible for the strategy, planning, and project management for all content-related projects, ensuring their alignment with digital marketing and SEO goals. This includes developing both written and multimedia content and managing freelance writers and content producers to garner the attention of our target audiences, expand Booth and Partners’ digital footprint, and grow awareness, subscribers, and leads.
You think customer-first when you build content for digital experiences, advertising, search, social media marketing, and more. You love to test, optimize, and try new tactics! To be successful in this role, you should have experience in content marketing for business process outsourcing companies or similar industries.
Our ideal candidate has been leading content strategy and efforts at a high scale and pace. You thrive in the fast-paced world of publishing and enjoy researching and learning about new topics regularly. You also have a deep understanding of how SEO impacts organic traffic and are a master at weaving keywords into a piece of content without compromising its integrity.
You'll work closely with the growth team and strategically plan the execution of detailed content for articles, resources, social media, and brand campaigns while bringing fresh ideas to the table.
Responsibilities:
Lead the development and management of a rich content calendar in line with the content strategy, blog strategy, and content amplification approach to attract a qualified audience to our owned properties.Lead content production projects, including agency and freelance writer management, planning, creation, legal and compliance approvals, distribution, and maintenance. Contribute to the development of content.Execute SEO tactics, in collaboration with the digital marketing team, including consistent use of targeted keywords in content and metadata, and outreach efforts for websites to gain backlinks to relevant content to support organic lead generation efforts and develops a network of go-to influencers to build brand awareness.Provide direction to writers, editors, and internal reviewers to ensure brand tone, message and style represent brand voice, adhere to brand guidelines, and follow SEO and content best practices.evaluate and interpret data, like Google Analytics, social platform data, or search trends to inform and assess message effectiveness and evolve the content strategy. Develop goal-based KPIs for content initiatives and report on performance.Develops Conversion Rate Optimization (CRO) testing strategies for the Blog and related content to test CTAs and gated vs non-gated content, in order to meet website KPIs and objectives such as increasing social shares, and growing content engagement.Create exciting content. Lots of it. Use your stellar writing skills to create compelling pieces that educate and excite our audience. Each piece of content should serve a purpose, and fit in the Booth & Partners brand and tone.Be data-driven. Use B&P’s data to create compelling narratives and reports. Take a data-driven approach when evaluating the success of our content strategy.Research and maintain a comprehensive understanding of our industry and our core services and how to create content that supports the customer journey while implementing SEO strategies. Stay current with SEO industry trends and algorithm development to ensure SEO best practices are being followedWork with the growth team & creatives to develop eye-catching, traffic-boosting articles that stray from the status quo.Optimize and edit older blog content for consistency, grammar, and SEO improvements.Project management. Collaborate with design, video, and creative teams to bring messaging to life through a variety of media. Prepare, manage and adhere to project-specific timelines.Requirements:
4+ years of experience writing in the B2B space with a diverse portfolio of work.Experience working in B2B technology, preferrable the Outsourcing industryBe a superb writer and editor who can provide compelling copy for all marketing projects, whether it’s a podcast script, an article, or an outbound email.Diverse skill set: Blogs, videos, articles, white papers, webinars, AVP scriptsProject management: Trello or similar platformsPrevious experience with SEO software and research tools, ideally SEMRush, BuzzSumo, AHREFsGoogle: Google Ads, Tag Manager, AnalyticsSocial media management tools: ideally linkedIn, Campaign manager, Facebook ads or similar toolsPossess outstanding problem-solving, analytical, and research skillsTakes ownership of multiple initiatives with a strong sense of accountabilityWorks well under pressure, can meet deadlines, and make sound decisions independentlyStrong commitment to the customer experienceA keen eye for detail, obsessive with grammar and language, and deliver copy ready for publishing on or before a deadline.Open to constructive feedback and determined to meet company expectations for copywriting projects.Must have Fiber Optic internet with at least 25 Mbps bandwidthMust have a backup desktop or laptop with the latest OSMust be able to work from 7AM-4PM or 8AM-5PMMust be amenable to work in-office as requiredGood to have:
HTML/CSS, Adobe Creative Suite hands-on experience is an advantage