Digital Marketing Manager (Google Ads) | Remote

Caspio is seeking an experienced and highly analytical Digital Marketing Manager to accelerate the growth of our market-leading low-code development platform. You will be responsible for managing Caspio’s digital advertising campaigns across all platforms to achieve campaign goals.Expert knowledge of Google Ads, both search and video, is required. Certifications are preferred.RESPONSIBILITIESCreate, launch, and continuously optimize paid digital advertising campaigns on major platforms, primarily Google AdWords, YouTube, Microsoft Ads, linkedIn, etc.Create high-performing ads and landing pages and measure their performance in different geographies and for different segments of the market.Cooperate with the content team and graphic designers to ensure a consistent and compelling messaging strategy.Collaborate closely with the sales and marketing teams to develop new campaigns.Ensure the effectiveness of campaigns in terms of conversion metrics and budget.Analyze campaign metrics and report on their performance.Plan and implement marketing attribution models within a multi-channel advertising environment using data from Google, Amazon, HubSpot, internal systems and other marketing automation software.Be knowledgeable of and adhere to industry best practices.QUALIFICATIONSBachelor’s degree in Marketing, Digital Marketing or Communications, or a related discipline.At least five years of experience managing paid digital marketing campaigns. Preference is given to candidates with the following certifications: Google Ads Search Certification, Google Ads Display Certification, and Google Ads Video Certification.Expert knowledge of website analytics tools, including Google Analytics, HubSpot, and Excel.Proven abilities in bid management, copywriting, landing page creation, etc.Strong budget management and project management skills.Exceptional written and verbal communication skills. Expert English writing, editing, and communication skills.Passionate about marketing, technology, and online advertising, with a desire to learn and develop.A data-driven mindset.Detail-oriented, organized and continuously learning in a deadline-driven, fast-paced environment.