Marketing Assistant Manager

WHAT WE OFFER:

✔ Great Place to Work-Certified Company

✔ Premium HMO

✔ Holistic employee experience

✔ Rewards and incentives

✔ Monthly engagement activities

✔ Career advancement opportunities

✔ Paid referral program

about the Client:

Hyphen Group is a leading fintech company in Greater Southeast Asia, reaching over 10 million monthly users and working with more than 220 financial institutions across six markets including Hong Kong, Malaysia, the Philippines, Singapore, Taiwan, and Thailand.

They use the power of innovation to build better futures for their customers, their people, and their partners.

They previously went by the name of CompareAsiaGroup.

Job Summary:

In this role, you will have the opportunity to drive growth and return on investment through paid media (across SEM, display, and paid social marketing) alongside organic growth. You will be responsible for owning the performance of integrated marketing campaigns across channels and countries to drive awareness and conversion amongst our target audiences.

You will be the key point of contact within the regional team for our country marketing colleagues in one to two markets - which will require you to collaborate closely with our country teams to develop holistic marketing strategies, share best practices across our markets and drive forward key group-level strategic projects.

Our ideal candidate possesses performance marketing and analytics expertise and personal ambition to learn and grow with Hyphen Group.

Responsibilities:

Day-to-day management and optimization of performance marketing campaigns across Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc.Collaborate with country marketing teams on developing and executing holistic performance marketing and content strategies (via paid and organic channels)Cultivate strong relationships with country marketing teams by providing data-driven insights, regular reporting, and strategic guidance on performance marketingDevelop quarterly marketing budgets across countries based on key business objectives and optimize strategy throughout the quarterOwn regular reporting on paid marketing performance using current reporting frameworks and suggest/implement improvements to current reporting toolsManage experimentation across markets to drive the most efficient spending of marketing budget and ROIOwn roll-out of key strategic group-level marketing projects in the countries you work withCollaborate with the broader marketing team (both at the Group and country level) as well as product and technology teams on strategic projects and initiatives

Requirements:

4-6 years of experience in the field of digital marketing responsible for executing and optimizing performance marketing campaigns2-4 years of experience in a performance marketing role (ideally within a regional / HQ team) to drive exponential growth through experimentation4+ years of hands-on SEM experience with a track record of successfully managing SEM campaigns to meet aggressive ROI and growth targets a plusStrong project management and organizational skills; able to work with stakeholders across multiple markets and functionsStrong communication, presentation, and interpersonal skills - experience working in a regional marketing role and/or agency a plusIn-depth understanding and experience using various performance marketing platforms including, but not limited to, Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, Tiktok, etc.Experience managing large-scale paid advertising budgets against business objectives and ROI targetsHands-on experience using Google Analytics, DoubleClick Campaign manager, etc.Experience running AJ/B tests to drive optimizationAbility to use both qualitative and quantitative data to develop strategic recommendations and optimization tacticsFluent in EnglishProactive self-starterEnjoy working with and learning from people of different backgrounds and culturesPassionate about fintechMust have Fiber Optic internet with at least 25 Mbps bandwidthMust have a backup desktop or laptop with the latest OSMust be able to work from 9AM-6PM