Responsibilities:
Setting and implementing social media and communication campaigns to align with marketing strategies, promote the channel/program blocks/programs, and bring online viewers to the broadcast channel.
● Awareness – post key channel information that can drive online users to the broadcast channel.
● Carefully select program clips to post on social media that will attract the attention of the target market.
● Identify the right content to post per social media platform
● Provide engaging text, image and video content for social media accounts.
Qualifications / Required Skills:
● General knowledge of Content Marketing
● General knowledge of the different social media platforms – FB, IG, Tiktok, Twitter plus website
○ Knows the right content to push per platform
● Understands the metrics of social media
● Can generate socials media reports
● Can get along with different personalities
● Writing skills – copy, features
● Attention to detail