PURPOSE
The position exists in order to monitor online marketing trends, collect and analyze statistics, develop strategies for digital marketing campaigns, and track and optimize campaign performance with the objective of achieving the key result areas of the emerging sales channels (online/digital and telesales).
MINIMUM REQUIREMENTS
Education: Minimum Educational Qualifications for this position College graduate of any Marketing, Market Research, Statistics, Computer Science, Math, Business or any related field
Relevant Experience: Experience with analytical and reporting tools, including Tableau, Google Analytics, or Data Studio
Business Understanding: Deep knowledge of digital marketing across social, display, and programmatic platforms.
AREAS OF RESPONSIBILITY
Collecting and analyzing customer, marketing, and web behavioral data. Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance. Developing and presenting learnings from analyses, including actionable insights and recommendations. Develop and oversee digital campaigns and measurement strategies for future improvements.Creating dashboards, data visualizations, and campaign and website/digital platforms performance reports. Communicating and presenting these to colleagues and the management. Monitoring and analyzing digital media and marketing trends. Auditing of media buy and all digital marketing expenses.