Branding and Tracking Research Analyst

Experience your best self with URC! Universal Robina Corporation is looking for a Branding and Tracking Research Analyst. The Branding and Tracking Research Analyst functions as the internal expert for branding and tracking researches which includes but is not limited to brand health tracking and UAIs. He or She is responsible for the management of these researches ensuring consistency for all URC categories across URC markets and is conducted in a manner that is up to the URC standards. He or She supports the Protocols & Market Measurement Manager in evaluating and developing new consumer research approaches for branding and tracking. What are the Responsibilities?Manages implementation of branding and tracking researches ensuring timely conduct and insightful reports across URC Markets.Ensures that the branding and tracking researches are conducted reflecting correct specifications and in adherence to the URC research standards.Reviews deliverables which include (but not limited to) scorecards/ reports/dashboard and ensures data are complete and accurate.Provides additional analysis/scorecard as required by Marketing/key stakeholders.Provides guidance on the use and application of the KPIs.Build technical expertise on the branding and tracking researches to ensure consistent application across URC markets as the need arise.Have a clear understanding of the technical component of these researches to maximize analytics that can be applied.Functions as the internal expert for brand and tracking researches with whom stakeholders can consult on matters related to this practice.Search for best practices and evaluate if it can benefit and improve URC protocols.Supports Protocols & Market Measurement Manager in evaluating and/or developing branding and tracking protocols and analysis frameworks.Understands the strengths and limitation of each tool, when to apply what research tool, and how to modify tools to a specific context. Tools include but not limited to: Brand Health tracking, UAIsConducts review of tools as per advice of Manager and make recommendation on best approach/es.Support other key elements of the CMI agenda including but not limited to:Strategic vendor managementEfficient budget managementHelping build capabilities within the CMI teams as well as the broader Marketing, Sales, and Innovation organization, with special focus on (but not limited to) brand health tracking and UAIs, and data analytics. What are the Qualifications?College graduate with 5+ years of market research experience in Consumer Goods or a related industry; Preferably graduate of Statistics, Economics, Communications ResearchProficient technical knowledge and business application of research methodologies particularly in handling tracking and brand researches. This includes (but not limited to) regression modelling, factor/cluster analysis, segmentation, basic statistics (sig testing). Basic knowledge in running statistical tool such as SPSS.Ability to learn and effectively use information/business tools and platforms (ie. Harmoni Explorer, Nielsen Answers, etc.)Strong understanding of marketing and sales principlesCombination of: Analytical thinking with an ability to identify patterns within data + Creative thinking to support development of new ideasExcellent communication skills (oral and written) to bring consumer insights to life for multi-functional audiences in a clear and engaging way COMPANY OVERVIEWUniversal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines. We’ve built three strong regional brands over the years— Jack 'n Jill for snack foods, C2 Cool and Clean for ready-to-drink tea, and Great Taste for coffee. These brands are becoming popular across the ASEAN region. URC's key to success has been attributed to building strong brands, robust product innovation pipeline, and world-class manufacturing and supply chain capabilities. OUR PROMISEWe offer multi-industry and International exposure. URC is the major player in various food, agricultural and industrial sectors with a powerful presence throughout the ASEAN Regions.We advocate a culture of success. URC empowers its people to become holistic individuals and socially responsible leaders.We are committed to promoting learning and development. URC provides exciting experiences for its people to maximize their potentials and hone their talents. We bring the best in our people and offer them a rewarding career.OUR CORE PURPOSEDelight everyone with good food choices OUR VALUESPut people first. We care, cultivate trust, and listen without judgementOwn it. We take initiative to unlock opportunities.Dare to do. We champion experimentation and incubate new ideas.Move forward fast. We see the big picture and learn along the way.OUR AMBITIonWe are a sustainable global enterprise of world class talent. Giving everyone access to high quality planet-friendly products. Enhancing the lives of our employees, customers, consumers, and communities. WHY JOIN US?Permanent Hybrid Set-up (for Head Office vacancies)Allowances (i.e. Rice Subsidy, Christmas, Medicine, and Uniform)Group Life InsuranceHealth Insurance PlanAnnual Physical ExaminationAnnual Vacation and Sick Leaves, with Leave Conversion for Unused LeavesEmergency, Bereavement and Nuptial LeaveSalary IncreaseLearning & Growth (Trainings)Employee Engagement ActivitiesHealth & Wellness ProgramsSponsored Company Events and ActivitiesFree ParkingSpecial Employee Discounts on Gokongwei Group of CompaniesLocal and International Exposure and OpportunitiesApply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices! NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.