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Digital Channel Insights Specialist

2022-10-08 13:28IP Location 菲律宾980
Area:Metro Manila (NCR) Pasig
Industry Category:Sales / Marketing
Position:Digital Marketing
Department:
Number Of Recruits:several
Nature Of Work:Full Time
Gender Requirements:Male
Marriage Requirement:No marital status restrictions
Education Level:Open to all levels
Work Experience:No work experience restrictions
Age:Above 18 years old
Salary Package:Negotiable

Primary responsibilities include:

• Understand and define data requirements in support of CX initiatives

• Provide clients with understanding of consumers and performance, KPI indicators, and ongoing reporting and optimization recommendations across multiple lines of business

• Build and maintain customer surveys in our clients’ tools such as Medallia, Qualtrics, Survey Monkey, Sprinklr, and more etc. 

• Design and build insight-driven alerts, reports, and dashboards to provide easy access to customer feedback across the organization

• Analyze quantitative and qualitative data to develop actionable insights and recommendations via ad hoc reports and visualizations

• Help other teams link CX data to their operational metrics

• Troubleshoot data-related issues in reports

• Find and resolve data quality problems

• Ad-hoc data pulls for the CX team

• Create data dictionaries, hierarchy files, and other documentation

• Support CX-related system integrations

• Provide data analyst support to a wide variety of research projects

Requirements of this role:

• 5+ years of relevant work experience as a data analyst plus experience in an operational role is preferred (CX, Marketing, Operations)

• Must have a strong familiarity with Sprinklr – the social media enterprise platform 

• Comfortable using Business Intelligence tools like Tableau, Looker, and PowerBI to retrieve data and build well-designed visualizations and dashboards

• Strong knowledge of excel (power-user is preferred); google sheets

• Must possess a deep genuine curiosity and be a self-starter

• Experience in social media, web traffic, customer surveys, search analytics, voice of the customer structured and unstructured data sources

• Experience using new and traditional research formats to provide consumer and business insights

• Ability to demonstrate critical and analytical thinking

• Strong analytical and problem-solving skills (advanced data analytics)

• Demonstrated experience in transforming raw data into actionable information

• Strong organization and prioritization skills: intense attention to detail

• Strong written and oral communication skills

• Fast learner, curious and passionate about understanding and improving customer experiences

• Comfortable working independently as well as collaboratively

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