Brand Manager (Retail)

As a Retail Brand Manager, you will be doing the following tasks:

​

Plans, organizes, liaises, implements, monitors and controls the annual brand plans, objectives and strategies.Develops the long and short term competitive strategies for the brand.Manages the product life cycles of current and future inventories and develop pricing strategies.Designs the product, pricing, promotions, communications, and distribution-mix strategies and initiatives.Performs other functions related, analogous and germane to the preceding enumerations as may be assigned by superiors from time to time.

The Major Accountabilities of the Retail Brand Manager role are:

1. Planning

Prepares annual business plans for the brand, covering historical statistics, marketing/sales initiatives.

2. Product Planning & Ordering

Develops overall product range plan each season based on international season, season introductions, market research or international and local trends and tastes, sales statistics, sales force/customer feedback, current inventory levels, price sensitivity and the like. The product range plan should also incorporate segmentation of various channels and target markets.Works closely with the Product Merchandising Group in developing line plans, leading the open merchandising sessions, planning quantity orders and delivery timelines, and ensuring timely deliveries to the stores.Places orders, monitors deliveries and funding requirements and ensure proper allocation of products to the stores.Prepares product bulletins, announcing the new product introductions for a particular season.

3. Pricing

Develops profit objectives, competitiveness, and relationships to current selling prices of inventories on hand.Reviews selling prices vis-à-vis inventory aging and sell-thru and recommend markdowns or markups or promotional campaign to revise current prices.

4. Promotion

Develops sales and marketing promotional campaigns during the year to suit short and long-term brand objectives.

5. Inventory Management

Maintains healthy inventory levels, by monitoring the movement of products per Stock Keeping Unit (SKU), developing depletion/liquidation programs for slow-moving items, and pipelining appropriate new or re-ordered products at the right time.

6. Marketing Communications

Initiates and engages in various above and below-the-line communication programs (e.g., ads, tie-ups, events, promotions, publicity, etc.) that will meet the desired brand objectives for the target markets.Develops and implements various point-of-purchase materials for various distribution channels on a periodic basis, including show window displays for brand concept stores.Liaises and establishes close ties with various external parties and organizations that assist in achieving the marketing communication objectives, strategies, and messages of the brand.

7. Marketing Research

Continually analyzes the market environment, competitors, consumer behaviors, supply and demand.Studies current market profiles vis-a-vis target markets and their needs and wants.Continuously gathers intelligence on the product’s performance, customer attitudes/feedback, and new opportunities.

8. Budget Management / Profitability Controls

To monitor and control brand budgets and ensure attainments of sales and profitability targets.

9. Management Reports

Prepares various internal and external reports such as:Monthly Manager’s Report;Quarterly / Seasonal performance reports (to Athletic Brand partners);Monthly Brand Report (to shareholders); etc.

The ideal Retail Brand Manager candidate:

College graduate, preferably in Marketing Management or equivalentMust have 2-3 years of experience in Brand Management, possessing skills in forecasting, creativity, financial resources management, events management, Public Relations (PR) liaisons, and hands-on experience with in-store promotions and activations.Must be computer literate, specifically in Word, Excel and PowerPoint software.Must have excellent communication, interpersonal and organizational skills.Must be willing to travel locally and internationally.

We expect the ideal candidate to have/to be:

Ability to mentor staff in an objective and boundaryless manner.Ability to work alongside any level in the organizationAbility to conduct market research and consumer analysis.FlexibilityInitiativeDynamicProblem-solving ability