Marketing Manager (with Retail Background)

The Marketing Manager is responsible for the development and execution of solid trade business plans and integrated trade programs for the retail channels to drive business growth and expansion. He or she is also responsible for managing the performance of product portfolios to achieve identified business objectives and to enhance customer purchase and brand loyalty.

MAIN FUNCTIONS:

Develops marketing strategies aligned with the brand strategy.Reinforces Brand strategy, including the updating of style guides, brand guidelines, brand vision, and value proposition for short-term as well as long-term marketing plans.Strengthens product brands and ensures that we have the right product, marketing, and promotional activities in place. Increases brand presence in our stores, online, and on retail outlets; creates and manage promotional collateral to establish and maintain product branding. Translate brand marketing actions into customer marketing actions.Cultivates programs that ensure products sell in-store, online, and in the modern trade.Plans and executes all communications and media actions on all channels, including online and social media.Assists in product promotions, pricing, new product launches, and the development of new business opportunities.Manages the budget for advertising and promotional items.Conducts competitor and customer insights analysis.Conducts analysis of sales forecasts and relevant financials and reporting on product salesEstablish and sustain customer relationship strategies for future purchases.Understands customer profile and brand strategies to lead the development of channel promotion and new product launch plans. Deploys brand plans to customer focus plan.Develops ‘Go To Market” strategies for all category reviews to penetrate the modern trade.Implements category strategies and vision across customers; leads and supports the implementation of Marketing promotional strategy across customers in line with brand priorities and media plans.Contributes to forecast accuracy using timely and accurate inputs into the forecasting process.

QUALIFICATIONS

Graduate of BS Commerce or any business-related course.Must have 5 years of Trade Marketing, Brand Management, and/or Marketing experience, cross-functional exposure to other Business Operations is a plus.Must have strong client relationship management skills.Must be able to translate market intelligence and related information into feasible business strategies and decisions.Must have brand awareness and a clear understanding of brands and the marketing mix.Must have strong analytical and influential skills, and the ability to draw conclusions based on analysis.Must have strong presentation, selling, and negotiating skills.Must have strong leadership skills; customer-focused; great teammate; self-starter.Must have a strong focus on results and must have a high degree of business acumen.Must have strong determination and perseverance.