Digital Channels Manager, Digital Marketing

JOB DEscriptION

We are looking for experienced and result-driven Digital Marketing Manager to manage and oversee Manulife Philippines’ and affiliates’ public websites, support digital acquisition campaigns, and drive actionable insights from digital marketing analytics. 

Manage Public Websites

Serve as webmaster for the Manulife Philippines website, as well as affiliate websites.Manage overall website performance,  including developing and implementing Search Engine Optimization (SEO) strategy to increase organic traffic, and achieve annual Digital Marketing goals.Oversee optimization of PWS, including site flow and content, updates, designs, enhancements and overall user experience. This includes supporting brand and digital campaigns through creation of PWS landing pages, lead forms, etc.Work and collaborate with accredited third-party agencies, vendors, Region office counterparts to ensure completion of tasks and achievement of goals.Ensure that all web properties adhere to Manulife’s established branding & design standardsEstablish operational processes (in partnership with Operations support teams) to ensure proper channel management and oversightWorks with partners to produce SEO-ready content for both on page and off page optimization (e.g. blogs, product pages)Works with Martech & Automation to analyze performance of web and email personalization experiments

Support digital acquisition program

Work with Sales and Digital Marketing team in managing and tracking leads from online sources.Implements ad operations and technology strategy (e.g., media tagging and tracking, attribution).Utilize tools that track and manage leads and conversionIdentify opportunities to scale PWS as a primary source of leadsResponsible for data consolidation, attribution, and modeling to inform digital strategies

Manage Digital Marketing Analytics

Analyzes, measures, reports, and optimizes media spend to increase cost efficiency and drive sales.Measure and report performance of websites, digital marketing campaigns against goals (ROI and KPIs)Utilize existing (e.g., Adobe Analytics, BrightEdge) and new tools to generate insightsIdentifies industry and non-industry trends, insights, and optimizes spend and performance based on the insights.Provides data-driven guidance for media strategies (e.g. campaign metrics, KPIs, etc.)

Manage allocated budgets

QUALIFICATIONS/SKILLS:

At least 3 years of work experience in the areas of Digital Marketing, specifically management of websites, SEO, and digital marketing analytics (e.g. Google, Adobe Analytics)Well versed in building visualizations for data analysis (e.g. Google Data Studio, Adobe Analytics, PowerBI)Basic understanding of full-funnel marketing including paid media analysisExperience or knowledge in UX design is a plus (e.g. Web UX design)Experience in working with Adobe Experience Cloud (AEM, Adobe Campaign, etc.) is a plusHighly analytical, creative, and organizedSelf-motivated and customer-focusedTeam playerCritical-thinker, with good problem-solving skillsGood project management skills; able to deliver multiple requirements on timeFlexible, results oriented and able to work in a fast-paced environmentAbility to interact with and influence people at all levels of the organization