SUMMARY:
Leads the marketing department covering functions and initiatives relative to Product Marketing, Branding, Digital Marketing, Trade Marketing, Strategic / Market Reach, After-Sales Marketing Support (Services), and supports the organization in business development and strategic planning. The role involves people management of at least three (3) direct reports for the following functions: product executive, marketing executive - trade, brand and digital assistant manager/marketing executive and has further responsibility over other employees that may fall under the functional roles designed under the marketing team as assigned by the management. The occupant shall have functional reporting lines and cross-functional/cross-entity responsibilities in the form of projects, regional initiatives, product launch/development, and process roll-outs in support of business objectives as would be designated and shall have direct reporting line to the Director and General Manager as part of the local entity executive management team (EMT).
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Includes the following. Other duties may be assigned:
Leads the local entity product marketing team and be responsible (oversight) to all functions relevant to product management (GTM), marketing campaigns, marketing intelligence, brand and digital marketing, and support strategic planning deliverables to support the organization achieve business targets and development.Primary in-charge of the product marketing function and relevant tasks relating to product portfolio management, new product introduction, go-to-market strategies, and product/category leadership initiatives and execution, supported by product executive/s, marketing staff as relevant.People manager to the marketing team and extended coaching/support to other divisions as may be required.Crafting strategies and initiatives for the team and the organization to help drive performance and strategic business objectives. Leads in developing direction, operational roadmap, and frameworks for execution.Responsible for managing periodic budgets (A&P) and reporting requirements relevant to Marketing in support of sales performance, aligning with Finance and Sales divisions for organization-wide reporting templates.Shall have oversight responsibility over the entity’s A&P budget and accountability for productivity per spend to support sales and business objectives, as shared with marketing and trade/sales stakeholders.Setting targets, monitoring, steering, and reporting on Marketing-wide goals and cross-divisional collaboration.Principal representative of the entity for Product and Marketing-related functions and work streams for global, regional, and sub-regional initiatives and projects.Oversee support for product development, portfolio management for new and existing products, channel opportunity development, and productivity initiatives supporting sales.Shall be the principal architect of driving the 4P marketing functions for the organization: Product, Place, Price, and Promotion.Oversee support and leadership over after-sales/marketing customer experience journey pertaining to services, warranty, and technical support. To be designated leader for customer service support team as may be assigned.Oversees market reach data build-up, maintenance, sales enabling tools, market / competition research, consumer/market behaviour and data quality.Responsible for Product category growth and development for the entity across different channels with accountability on ensuring fair pricing and gross margin target achievement.Responsible for pricing development and steering alongside the general manager and finance.Supports the organization in strategic FP&A for relevant topics (i.e. Planning, Business Development) in collaboration with Finance.Directs and supports the entity in internal and external events as principal organizer in-charge for business and team development purposes.In-charge of competence build-up internally and externally through channel partners and agents in support of business objectives.Shall directly report to the Director and General Manager and support the latter and EMT in strategic roadmaps, presentations, forecasting, organizational process improvements, and regional initiatives.QUALIFICATIONS:
With demonstrable experience in relevant Product, Marketing and/or Sales leadership roles, preferably in crafting and executing strategic product (GTM) roadmap/s with satisfactory sales achievement results.With people management and development experience.With strong project management, stakeholder management and collaboration skill sets.Excellent verbal and written presentation and business skills, with sufficient experience working in cross-functional teams internally and broad exposure to external partnering and collaboration with channel touchpoints.Experience in project management, conducting, processing, analysing, and reporting data, trends, and market research.Ability to think critically and creatively, in particular to crafting product and route-to-market roadmaps and comprehensive marketing plans.Strong skills in Office applications, i.e. Excel, PPT, among others.