Sr. Customer Insights Analyst

The Sr. Customer Insights Analyst will be responsible in managing and executing market research initiatives for GTech and other business units globally focusing on attendee experience, customer preferences and attitudes, industry trends, etc. This position is expected to provide guidance on quantitative and qualitative research, script survey projects, design research methodologies and reports, analyze raw data results and manage end-to-end research projects.AccountabilitiesConduct primary research via surveys, focus groups, interviews, and other relevant methods to support strategic initiatives.Develop, design and implement survey instruments.Design systematic sampling structure and select research participants.Develop, recommend and implement market research plans incorporating both quantitative and qualitative research methods.Communicate research findings to key stakeholders via reports, presentations, dashboards, pulses and other relevant mechanisms.Provide quality assurance and quality control oversight to research processes.Build strong relationships with key stakeholders globally ensuring BU needs and requests are met.Follow a strict code of ethics and protect any confidential information at all times.Execute other special research projects as required. Ad-hoc projects might include briefing external research agencies, supporting the Business Units with research on acquisition targets, or working with the digital team on benchmarking projects.Other Qualifications/Requirements:Must possess at least a Bachelor's/College Degree, any fieldMust have at least 5-6 years of working experience in an agency, client-side research team with hands-on online global experience or related field is required for this positionAny professional data or market research qualification/accreditation is preferred but not required – ISO / MRS / ESOMAR or equivalent.Able to demonstrate a nuanced understanding and experience of the difference between online panel research and other types of online quantitative research.Background on B2B or consumer research