Digital Marketing Team Leader (Hybrid Set-UP)

The main responsibility of a Digital Marketing Team Leader is responsible for overseeing and ensuring the efficiency of the lead generation & management and marketing operations that support the overall goal of generating sales & revenue growth of the company. This position is responsible for the development, execution, and analysis of demand generation strategies following the sales cycle & buyer's journey, management of the marketing technology infrastructure, analysis of marketing data and management of the overall company brand reputation. This is a managerial position that supervises the performance management of the marketing operations roles and other positions that may be assigned under the manager.

​

Specific Duties and Responsibilities:

Sales EnablementStrategically curate and distribute content for marketing & sales demand generationTrack and monitor sales lead generation from sales & marketing channelsDevelop content distribution & lead generation strategies for customers in specific buyer journey

Marketing Management

Develop, execute and evaluate integrated demand generation strategies thru digital sales & marketing channels to attract, nurture and convert leads, including SEO & SEM, email, ABM & nurture programs, podcasts, etc.Execute, monitor and evaluate SEO & SEM strategies that would result in lead generation from inbound channelsDevelop, execute and evaluate strategies for Account-based Marketing and other outreach activities to successfully generate, nurture and convert leadsPlan, execute and analyze all campaign results and data to ensure client's KPI goals are achieveConduct regular overall Sales & Marketing channel performance audits (Website, Social Media Pages, SEO, SEM, Email, etc)Manage paid campaign plans both for Google & social media, identify KPIs and analyze results and optimizationAccountable for the Infinit-O website UI/UX, landing pages optimizationDevelop, execute, analyze, and optimize Sales & Marketing tools, workflows & systems integrationsDevelop and maintain digital dashboards for KPI monitoringIdentify key target market sub-segments and high value prospectEnsure timely & high-quality content distribution thru digital marketing channelsReview industry and market direction to support operations, sales and marketing initiativesWork cross-functionally with teams to identify & execute the sales & marketing funnel planExplore sales & marketing tools and strategies in sourcing new prospectsPropose new ideas & execute strategic activities for marketing and sales efforts of Infinit-OManage 3rd party vendors: selection & evaluation process, investment managementProvide assistance to the sales and marketing teamPeople & Performance ManagementMonitor & establish team & individual KPIs & SLAs to ensure that they are being metEnsures all deliverables are accomplished & delivered within agreed SLAsConducts regular coaching sessions with team members to ensure KPIs are met, that team members are motivated, attendance adherenceMonitors and supports career development & path of reporting team memberManage and monitor Marketing-related investment

Other SSG duties and responsibilities:

Perform lead generation & sales enablement as requiredProvide assistance to sales and marketing teamResearch relevant industry events and conferencesDo S&M clerical work/document filingsAccomplish other SSG tasks that may be assigned especially when the other SSG team members are on service incentive leave

Quality & Information Security Management:

Adhere to Infinit-O’s information security policies and carry out its processes and procedures.Protect client-supplied and generated-for-client information from unauthorized access, disclosure, modification, destruction, or interference (see also Table of Offenses).Carry out tasks as assigned and are aligned with a particular process or activity related to information security.Report any potential or committed non-conformity, observation, and/or security event or risks to immediate superior.

Requirements

Qualifications:

Must have demonstrated ability in lead generation and sales enablementMust be results-driven with a strong ability to analyze dataMust have demonstrated ability to develop, execute, and evaluate account-based marketing & outreach strategiesHighly proficient in sales & marketing technology & infrastructure like HubSpot, Salesforce, Zapier, MailChimpWith basic knowledge in Google & social media paid ads & analytics toolsWith basic knowledge of strategic content marketing Extensive knowledge in SEO, SEM ads and toolsMust have a strong research & data analytical skillTech savvy and knowledgeable in Google Workspace & MS Office programsKnowledgeable about the outsourcing / BPO industry & B2B marketingMust be highly organized and with excellent multi-tasking skills and ability to prioritize activities effectivelyProactive, motivated, detail-oriented, willing to be trained, and driven to achieve objectivesMust be creative and has excellent project & time management skills

Education and Experience:

 Graduate of marketing, communications, or business degreeWith at least 3 years of digital marketing experience, in a B2B environmentWith at least 3 years of email and outreach marketing experience, in a B2B environment. With at least 3 years of experience in using CRMs like SAP, HubSpot, Salesforce.With at least 3 years of experience leading & supervising a marketing team.