Caspio is seeking an experienced Email Marketing Manager who will be responsible for strategizing, designing, and executing email marketing campaigns. This role will have a high level of responsibility and team visibility, reporting to the Demand Generation Director, with a dotted line to the Vice President of Global Marketing. You will own and execute Caspio’s email marketing program from planning to implementation and continuous optimization.
As the expert on the company’s email marketing strategy, you will drive Caspio’s lead generation and nurturing programs via email. You will propose and execute campaigns to produce net new leads through outbound email prospecting/third-party services. You are also responsible for engaging existing accounts to generate revenue, using email as your channel.
We are looking for a highly self-sufficient, detail-oriented, creative, and analytical person that wears a content marketing and lead generation hat, where email is simply the distribution channel. This role will be measured on lead generation and conversion rate metrics and is expected to be a significant contributor to top-of-funnel marketing activity.
Responsibilities
Be a self-starter and take charge of managing, building, and executing email marketing campaigns for outbound and inbound lead generation, prospect nurturing, trial-to-paid conversion, and customer engagement.Develop contact acquisition strategies based on Caspio’s target audience and data privacy guidelines. Build an in-depth understanding of our audiences to communicate with them effectively.Work collaboratively with copywriters, designers, and developers to create impactful, analytics-driven emails and nurture sequences in HubSpot.Provide email marketing support to Sales, Services, and other teams as needed.Analyze and report on campaign performance, including open, click-through, and bounce rates; recommend improvements to increase metrics.Develop documentation for workflow processes, A/B tests, and promotions that succeed through email.Qualifications
Bachelor's degree in Business, Marketing, Communications, or related field.At least 5 years of experience in digital and email marketing for B2B technology companies.Ability to quickly grasp technical concepts within cloud computing, databases, and custom business applications. SaaS experience is preferred.Ability to manage competing priorities concurrently while maintaining high standards of quality and attention to detail. Obsessed with data, metrics, and continuous improvement.HubSpot experience is required.Expert English writing and communication skills.Why Caspio?
Flexible working arrangements, we work from home.Competitive compensation package with commissions, incentives, night and premium pay differentials.Company-provided equipment.Internet allowanceMonthly non-taxable allowanceVacation and sick leaves - 25 days from day 1MaxiCare (medical and dental) with 3 dependents from Day 1Career Planning: promotions, professional development, training.Monthly events and holiday celebrations with gifts, meals, and incentives.Family-like culture, friendly atmosphere at work.Stock appreciation rights (SARs).Christmas BonusesReferral Incentives