Manager, Sports Marketing and Brand Communications

Purpose/ Mission:

To ensure positive development of the adidas brand image through brand concepts in key categories, to support sustainable and profitable market share growth in the Philippines by providing efficient and effective communication of key messages across all appropriate communication channels.

Execute the SEAPAC Influencer and Athlete Strategy, taking into account relevance to the local market.

Balance brand and category message against channel (Wholesale and DTC-ORT, Franchise, EComm) specific requirements.

Accountabilities:

Functional

Execute the communication & influencer/sports marketing plans and detailed budgets for country/SEAPAC, including PR executionInput country media, digital, and social media needs into SEAPAC plansEnsure global/SEAPAC marketing guidelines are upheld during execution of concepts to local marketImplementation of Marketing EventsSupport the control of existing asset agreements (product and servicing)Ensure timely and sufficient equipment support to Sports Marketing partners with the material contractually agreed and ensure on- and off-field visibilityEnsure timely and sufficient equipment support to Influencers with the material contractually agreed and ensure visibilityReporting of country communication trends, including competitor analysisElaborate and implement the Brand Communications & Sports Marketing plan, within the brand guidelines, integrating the effort of the creative, media, online, BTL and PR agenciesElaborate local campaigns, within the brand guidelines and SEAPAC media communications plan/toolkitEnsure translation into cost efficient implementation across all appropriate communication channels and toolsAd hoc SEAPAC wide projectsMaintain close contact with sports agencies or clubs; as well athletes and influencersManagement of promo stock at country level

People

Follow up with involved parties within the communication processAct as a business contact for external parties (agencies, suppliers, athletes/influencers)

Controlling

To monitor all reportsTo monitor MWB

Compliances

To observe both global and local policies and procedures in all dealings;Support APAC changes and directions;Perform other tasks as may be assigned from time to time

Professional background/ Experience:

5 years experience with a mix of consumer and trade marketing. Passion for sports.Media Planning/Buying experienceDigital Marketing experienceHigh level of project management, budget management and schedulingDegree in Marketing/Advertising or related courseBusiness background will be an advantageIdeally experience and exposure in Sports