MARKETING MANAGER

The Marketing Manager is a liaison between new and prospective parents and the school. S/he knows how to build relationships, and must be a proactive collaborator with all team members. This person is expected to be responsible for the following:

ADMISSIONS:

Establish and direct an enrollment management plan that addresses prospective parents (inquiry, materials, follow-up); current families (surveys, re-enrollment incentive programs, exit surveys);Increase enrollment of new students and meet student retention goal. Organize school open houses and school tours.Attend school fairs.Organize open houses for prospective parentsMaintain accurate database of prospective families.

MARKETING:

Writes and submits press releases regularly.Creates and maintains the development of a media relations program that includes relationship building with online and traditional news sources.Oversees website administration. Works with IT consultant, parent volunteers and/or outside vendors to ensure website is current and an effective means of communication. Regular updates of content, photos and videos are important.Responsible for the integrity of the school's branding. Ensuring that brand is consistently adhered to and providing staff and committees with guidance on how to position the school.Oversees paid advertising. Oversees all social media sites

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CANDIDATE REQUIREMENTS:

Candidate must possess at least a Bachelor’s degree in related field of study such as Marketing or Communications, or the equivalentMust have at least 5 to 8 years of relevant sales and marketing work experience, with at least 3 years as ManagerWork in schools is an advantageWith excellent written and oral communications skillsHas the ability to provide big picture strategic thinking, vision and insights to drive big ideas and initiatives.Possesses collaborative leadership skills that encourage team cooperation and motivate relationship-building.Proficient in the use of Microsoft Office Suite, database management, on on-line marketing modalities (Search engine optimization, social media marketing via Facebook, Twitter, IG, etc., other mobile applications).Is self-confident in oral, written, strategic and analytical abilities.Ability to work independently.Ability to work non-traditional hours with possible evening and weekend meetings/activities.Applicants must be willing to work full-time by October 2022.References must be immediately available.