Our marketing team is searching for a Content Writer that will be responsible for developing relevant and creative content to support lead generation initiatives through various channels. This role requires extensive B2B experience editing, writing and repurposing content that resonates with multiple audiences such as customers, partners, prospects as well as internal stakeholders. The role will be very active cross-functionally with other marketing team members, product management, sales and other subject matter experts throughout the business. The Marketing Content Writer will report directly into the Senior Manager, North America Field Marketing based out of Alpharetta, GA, USA.
Principal Duties and Responsibilities
o Manage multiple projects and create compelling, engaging content while focusing on quality and maintaining consistency. Specific content will include, but not limited to:
o Company websites/landing pages
o Email campaigns
o Blogs & Thought leadership articles
o Whitepapers
o Case studies
o Newsletters
o Videos
o Infographics
o Brochures/Datasheets
o And content related activities for other asset types
o Exhibit strong writing and editing skills with proven ability to ensure best practices in messaging and writing
o Effectively handle both business and technology aspects of marketing content – convert complex technical information into appealing, easy to understand marketing content
o Collaborate and work effectively in large, complex organizational structures & cross functional/regional teams with rapidly changing requirements and shifting priorities to deliver projects within specified timelines
o Research and parse valuable data from existing content and liaise seamlessly with in-house subject matter experts (SMEs) to develop meaningful content
o Research trends, news, and social media content for strategic use in content development
o Plan new and engaging pieces of content
o Create eye-catching and engaging headlines
o Support other lead generation projects as required
Skills and Abilities
· Impeccable command over grammar with excellent copy editing skills
· Creative thinker that understands how to correctly position the right message to the right audience at the right time
· Excellent copy-writing ability and history creating unique content
· Effective organizer capable of managing different projects and timelines simultaneously
· Familiar with keyword research and search engine optimization
· Proven ability to follow plans and pivot quickly if necessary
· Excellent interpersonal skills
· Hard-working, determined self-starter
· Ability to manage stakeholder relationships to meet and exceed timing and budget goals
· Knowledge of business and industries across the region – moderately good comprehension of technology trends across industries
· Knowledge of brand branding, marketing blitz and promotions
· Proficiency in Microsoft Office products