1. Develops content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
2. Produce well-curated and well-researched content for any medium and any channel.
3. Collaborates with cross-functional teams to deliver an effective content marketing strategy and editorial plan to meet the
business objectives.
4. Develops Content Calendar for IMC initiated content requirements.
5. Assumes the role of a copy writer for all content-related programs.
6. Manages content marketing strategy in corresponding print and web/online hubs and all supporting social channels.
7. Performs other tasks that might be assigned from time to time.
Job Qualifications
Candidate must possess at least a Bachelor’s/College Degree in Mass Communication, Journalism or any related field.With at least 1 year experience in content writing, copy editing and research.Specific Knowledge:
- Strong written and verbal communication skills.
- Has knowledge in content and creative writing.
- Ability to write concise, compelling copy, including short, clever captions and taglines.
- Has creative strategy and project management skills.