Job Summary
Media and Advertising: Responsible for strategizing and producing action plans for the company’s PR/advertising campaigns based on pre-defined marketing objectives. PR and Content Officer is in charge of identifying key media platforms that best suit the brand and/or product that will be advertised. His/her responsibilities include: Producing monthly media placement calendars including cost and recommended executions; liaising with publications and digital account executives to ensure maximum exposure for the brand and/or product.
CONTENT: Writes, develops, edits, and publishes content and copy for a variety of platforms, including newspapers, websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers and more.
Duties and Responsibilities
-Public Relations & Advertising
-Provides content for traditional and digital platforms
-Provides monthly cohesive reporting and assessment of existing campaigns
-Performs other duties assigned
Qualifications
-Graduate of a Bachelor’s/College Degree in Public Relations/Mass Communication/Creative Writing/Journalism or related field
-Strong written and oral communication skills
-Strong proofreading and editing skills
-Strong negotiation skills
-Good understanding of social media platforms and practices
-Willing to multitask and grow as a storyteller/communicator
-Preferably with working experience in creative writing and PR/Media Relations (2-3 years)