PLANNING & ORGANIZING:
Drive different consumer-facing creative projects forward by mapping out scope of work, timelines, milestones, budgets & involving all relevant stakeholders
COMMUNICATING:
Act as liaison between the PH Creative Team and other cross-functional teams who produce consumer-facing assets such as the Global Creatives NOE, the different local departments (digital, field comms, channel, link market, HR, PR) & external 3rd party agencies to clearly establish project expectations, provide status updates and ensure everyone has the most current information & that everyone is on the same page to avoid crossed wires
MonITORING PROGRESS:
Keep track of timelines, flag any roadblock that may prevent teams from meeting the agreed objectives & elevate issues where needed.
PROBLEM-SOLVING:
Must be able to gather correct information, anticipate hiccups, weigh the pros & cons and proactively offer solutions when projects run into challenges
Creative Responsibilities:
CREATIVE JUDGMENT:
evaluates work in progress of creative assets. Intervening where necessary, if what’s being produced is sub-par. Oversees that the activities stated in project scope is progressing to the desired creative output.
QUALITY MANAGEMENT:
The work should not just be delivered on time but also in the quality pre-agreed with stakeholders and consistent with Global Toolkits & Watch Me Now Tone of Voice
CREATIVE IDEATION:
From time to time, he/she will be asked to brainstorm, conceptualize ideas with other members of the Creative/PR teams and contribute in discussions of core messages & target audience.
BASIC COPYWRITING:
Conceptualize ideas & do some copywriting for digital assets.