Communications Director

JOB SUMMARY

The individual will initiate and lead the strategic implementation and plans tactical communications of all marketing campaigns to capitalize on market opportunities and generate demand. S/he will take an active part in developing, planning, directing, supervising, and monitoring aligned marketing strategies aimed to preserve, build and strengthen relationships with existing and potential clients. The ideal candidate will be a visionary who is creative, innovative and has excellent communication & leadership skills.

S/he is also in charge of all internal and external communications for the company, ensuring its message is consistent and engaging.

S/he oversees the daily operations of the customer service department. His/her duties include communicating customer service objectives to Customer Care Officers, compiling data to make assessments of their department’s progress, and coordinating with upper management to find ways to enhance the customer service objectives of their clients.

JOB DUTIES AND ESSENTIAL FUNCTIONS

Major Duties and Responsibilities

A.  Communications and Marketing Management

1.   Communications

Overall in charge of brand management and corporate identity.Ensures strong and consistent product and brand message across marketing activities, channels, and efforts.Responsible for the creation of marketing communication strategies for both online & offline channels.

2.   Sales and Marketing

Provides support and works closely with the three operating groups for the creation and production of marketing collaterals/communications/content on media such as adverts, leaflets, and posters.Create communication and marketing strategies for new products, launches, events, and promotions.

3.   Management

Manages the marketing department budget for all staffing, resources, and purchases and ensures the delivery of all marketing activities within the agreed budget.Manages the Customer Service Department

4.   Digital & Mobile Marketing 

Implements the overall digital marketing campaigns, activities and projects of the three operating groupsManages, optimizes and creates content for the website, social networking sites, email marketing, other digital platforms.Prepares and analyzes reports and make data-driven recommendation for pivots or optimizations. S/he will keep abreast of digital marketing trends and make recommendations on process & platform improvements, and exploration of emerging formats.

B.    Others

Perform other duties outside of current scope in support of evolving business needs.Respond to communication-related issues in a timely manner

JOB QUALIFICATIONS

Education:

Required:

A graduate of bachelor’s degree in Marketing, Business Administration, Business Studies, Advertising, Mass Communication or any related 4-year course. 

Licenses & Certifications

MA Degree or units in Marketing, Business Administration, Advertising, Mass Communication or any related 4-year course is an advantage but not a requirement

Related trainings, seminars, licenses and certifications is an advantage but not a requirement.

linkages and Affiliations

Established relationships with various advertising firms/industriesPartnerships and networks like financial institutions/key influencers in the industryEstablished clients and networks

Years of relevant experience:

At least 6 years of related work/industry experienceAt least 3-5 years of working experience in Digital MarketingA background in PR and advertising is a plusExperience running successful marketing campaigns and designing and implementing brand and marketing development strategies.Expertise in cross-channel integrated marketing programs, marketing automation, and campaignsProven work experience as a Marketing Communications Specialist or similar roleFamiliarity with B2B and B2C advertising campaignsExperience with marketing campaigns on social media

Knowledge:

Up to date knowledge and understanding on the latest trends and technologies in Traditional and Digital Marketing IndustryStrong Familiarity with performance marketing and analytics reporting, tracking and analysis.Knowledge in brand awareness and brand messageFamiliar with customer behavior in the digital landscapeHands-on experience with web content management tools, like WordPressKnowledge of SEO and Google Analytics