Manage and lead the timely and flawless execution of Marketing Programs in-store and with strategic trade partners.Manage effective and efficient use of Brand budget.Monitor the effectiveness of in-store programs with post promo analysis.Optimise the use of social media and technology platforms to support customer activation and engagement·Ensure that in-store programs are properly and strategically aligned with Brand goals.· Lead the development and ensure execution of strategic trade partnerships.
The Red Crab Group of Restaurants aims to define and set the standards when it comes to crab and seafood dining in the country. It was established in 1999 with its banner store located in Angeles , Pampanga. The owners operated the first store in Manila after a year (2000).
The Red Crab Group of Restaurants’ mission is to create a strong network of world class, pioneering , specialty restaurants combining the best Filipino agro- resources and talent with global flavors and design. Each concept is unique with their personality, identity and drama for customers to experience. In response to numerous requests from Franchisees , The Red Crab Group opened opportunities to businessmen through Franchise arrangement and co- ownership in 2010 of selected concepts in Davao, Cagayan de Oro, Subic , Cebu and Bagiuo .
The Restaurants are all geared for family and group gatherings a celebrations and as always, the food would be glorious and extravagant so that each dining experience will be remembered.
The Red Crab Group of restaurants’ vision is to be the restaurant of choice when it comes to celebrating special moments and occasions.
MISSION STATEMENT
To operate a profitable and growing crab and sea food restaurants and be among the top pioneering restaurant chain in the Philippines by providing world class cuisine, personalized services, value for money and the highest degree of customer satisfaction
VISION STATEMENT
A citizenry who can experience and proud of its aquamarine industry’s best bounties thru Red Crab as the country’s best casual seafood restaurant chain.
Our mission and vision are geared towards the five key components in restaurant industry standards , namely:
1. Quality Food
2. Fast and Efficient Service
3. Cleanliness
4. Safety and Security of Guests
5. Value for Money
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